Commercial objective
What the buyer needs to improve
Martech & adtech · 90-day growth kickstart
Give experienced buyers a reason to look beyond another growth claim.
We help martech and adtech companies explain the use case, evidence and tradeoffs behind their offer, then reach the buyers for whom those differences matter.
Illustrative buying lenses
Existing stack
Integration and operating constraints
Measurement
Attribution, evidence and limitations
Adapted to the product, account and buying process.
Your buyers have heard the promise before.
- Every competitor claims better performance and efficiency.
- Content avoids attribution and implementation questions.
- Comparisons ignore the buyer’s current stack.
- High engagement comes from peers without a clear buying need.
Make the fit specific.
A growth leader, an operator and an analyst may judge the same product differently. Explain the commercial objective, the existing stack and the limits of measurement so they can assess the same opportunity.
Commercial objective
What the buyer needs to improve
Existing stack
Integration and operating constraints
Measurement
Attribution, evidence and limitations
Two ways the work can connect.
Illustrative campaign paths
Measurement product
Conflicting attribution → tradeoff article → evaluation worksheet → relevant growth-team outreach.
Optimisation product
Recurring operating problem → practical analysis → use-case comparison → buyer discussion.
Replace broad promises with a clearer explanation of who benefits, under which conditions and why.
- Specific differentiation
- Stronger relevance
- More credible evaluation
- Less time defending an unclear claim
These are the improvements the work supports. We review what changes in your market and buying process.
The services behind the approach.
Experience informing the work.
Jake’s experience includes advertising analytics/ML work and selling into an ecommerce analytics platform. These are distinct research and sales roles. No ROAS result is claimed here.
Put the work behind your next 90 days.
One managed growth kickstart connecting content, buyer engagement, conversion assets and outbound around your market.
Growth example · complete program
- 180 posts
- 24 articles and 6 comparison pages
- 18 newsletters
- 3 lead magnet, landing page and email funnel sets
- 25 ICP engagements per day
- 15,000 buyers across three full sending months
90 days of content
Growth: $6,000
Fixed program fee, paid upfront, plus attended-meeting fees.
$250 per attended, qualified meeting. No-show or out of ICP: $0 meeting fee.
Four-month outreach rollout
One month of setup and warmup, then three full sending months.
First-program setup may apply. See current pricing and payment options.
Compare all plans and payment optionsClear direction. Daily execution. Better information.
Product DNA and GTM DNA guide what we say, who we target and where we focus. Our team uses the technology we built in-house to find opportunities and keep the work moving.
Understand the offer
Find the opportunity
Run the work
A few practical questions.
Does this include managing our customers’ paid campaigns?
This program markets your product. Paid campaign management needs an explicit scope.
Do you guarantee performance improvements?
No. We explain evidence and tradeoffs, execute the agreed work and review the response without promising campaign performance.
How long does the program run?
Content runs for 90 days. Outreach includes one month of setup and warmup followed by three full sending months.
What do we need to provide?
Product and customer context, relevant access, timely feedback and someone able to work qualified opportunities.
Who owns the assets?
You keep the content and conversion assets created for your program, subject to the signed agreement.
Can we discuss only one part of the service?
Yes. We can assess what fits your needs. Published plan prices describe the complete program.
Agreement, payment and ownership terms → · Meeting and refund terms →
Make the difference clear enough to investigate.
Tell us about your business, your buyers and where growth gets stuck. We’ll explore the fit and the work your next 90 days need.