One accountable team
Strategy, execution, optimisation and reporting have one owner.
Build more qualified pipeline. Without building another GTM team.
We run your content, social engagement, search, lead magnets, landing pages, email nurture, outbound, reply handling, and meeting booking.
Call or text +1 907 416 6157.Calls and texts are handled first by ProductQuant’s AI intake guide. Calls may be recorded. Prefer a scheduled conversation? Book 15 minutes with Jake.
By calling or texting you agree to receive replies from ProductQuant. Message frequency varies. Message and data rates may apply. Reply STOP to opt out, HELP for help. We do not share mobile information with third parties. See Privacy and Terms.
The walkthrough
A 7-minute walkthrough of the system.
- One operating rhythm across the full growth motion.
- The six workstreams that make the system run.
- A meeting fee only when an ICP-fit buyer attends.
We connect the work that normally sits in separate teams.
We identify the ICP.
We build visibility around those buyers.
We create content they can find.
We capture interest with pages and lead magnets.
We nurture it by email.
We run outbound.
We handle replies.
We book qualified meetings.
The process, end to end
Become the company your buyers already recognise.
LinkedIn
X
Reddit
Medium
Quora
DEV
Hashnode
GitHub
Beehiiv
Substack
Product Hunt
Email
Lead magnets
Landing pages
Email funnelsWe make buyers know the name. Social, engagement.
We publish where your ICP already reads. We engage 20–30 times a day in their feeds. The name is familiar before outreach starts.
- We publish founder and company posts every week.
- We make 20–30 ICP engagements a day on LinkedIn and X.
- We monitor your buyers’ accounts and the conversations around them.
- We track every touch, so recognition compounds.
We make buyers find you in search and AI. SEO, AEO, GEO.
Ranked on Google. Cited in AI answers. The same articles work both ways, structured for each engine.
- We turn buyer questions into articles for your site and external platforms.
- We structure every piece for Google and AI answers (ChatGPT, Perplexity, Gemini, Claude).
- We build "vs" and "alternatives" pages for the moment a buyer picks between you and a rival.
- AI Answer Watch: we track what ChatGPT, Perplexity, Gemini and Claude say about your category, and fix what they get wrong.
Buyers search your company and find you.
We turn interest into contactable pipeline. Lead magnets, landing pages, email funnels.
Interest has to land somewhere. We build the assets that capture it and the funnels that warm it.
- We build lead magnets that capture the interest.
- We build landing pages that convert it.
- We wire forms, CRM fields and tracking.
- We run email funnels that warm buyers before outbound starts.
We contact 5,000 ICP-fit buyers a month on Growth. You pay only when one attends.
Each buyer receives a personal email sequence. We verify every contact before we send. We handle the replies.
- We source ICP-fit accounts and verify every email.
- We send a personalised email sequence to each buyer.
- We handle replies in hours.
- We route qualified buyers to your calendar.
- No-show: $0. Out of ICP: $0.
Monthly reach: 1,000 buyers on Foundation, 5,000 on Growth, 10,000 on Scale.
A meeting is billable only when an agreed ICP-fit buyer attends. You approve the account list before we send.
Your first email should not be the first time they see your name.
We identify the people you want to sell to. We engage with their posts and the conversations around them. Your name is familiar before the first email lands.
- 01We identify the buyers you want to reach.
Target accounts and the people who decide.
- 02We engage with their LinkedIn and X posts.
20–30 engagements a day, in the conversations they already follow.
- 03We publish content that reaches the same market.
Founder and company posts, every week.
- 04We give them somewhere to go.
Articles, lead magnets, newsletters and landing pages capture the interest.
- 05Then we start outbound.
Sequences land in a market that already knows the name.
The email arrives after familiarity has started.
One ICP. One message. One operating rhythm. One team responsible for the result.
Book a review →We run the work from first visibility to booked meeting.
Lead intelligence
Clean, verified buyer data ranked by buying signal: the input every channel depends on. We research accounts, source contacts, resolve catch-alls and refresh the list.
ICP researchsourcingverification
enrichmentlist maintenance
Social visibility & engagement
Buyers recognise the name before outreach starts. We publish founder and company posts and engage 20–30 times a day where your ICP already reads.
Account monitoring
conversation discoverydaily comment writing
engagement tracking
Content & search
Be the answer buyers get: ranked on Google, cited in AI answers. We turn buyer questions into articles and structure every piece for both.
Writing
publishing
distribution
repurposingAI-search structure
Conversion
Interest becomes contactable pipeline. We build the magnets, pages, forms and email sequences that capture it.
Magnet production
page buildformsCRM wiring
nurture
analytics
Newsletter & nurture
A list you own, warmed every send. We write and send on LinkedIn, Beehiiv and Substack, and grow it.
Writingdistributionlist growth
Outbound & qualification
Booked meetings with buyers who fit. We contact verified buyers, handle replies in hours and book the qualified ones.
Inbox infrastructuredeliverabilitysequencingreply handling
qualification
booking
The work between the ideas is where pipeline gets lost. We own that work.
Pipeline takes ownership of the repetitive, technical and operational work that usually gets split across founders, freelancers, agencies and tools.
Keep the ICP clean.
Research accounts. Source contacts. Resolve catch-alls. Remove job changers. Deduplicate records. Refresh the list.
Engage with buyers every day.
Find the right conversations. Read the posts. Write useful comments. Track who we have touched. Do it again tomorrow.
Keep content shipping.
Founder posts. Company posts. Articles. Newsletters. External publishing. Distribution. Repurposing.
Build the conversion path.
Lead magnet. Landing page. Form. CRM field. Email sequence. Routing. Tracking. Testing.
Keep outbound infrastructure healthy.
Domains. DNS. SPF. DKIM. DMARC. Inbox warming. Reputation. Bounce control. Rotation.
Handle every reply.
Read it. Understand intent. Respond. Qualify. Follow up. Route. Book.
Keep everything aligned.
Same ICP. Same positioning. Same offer. Same reporting. Across every channel.
Measure and improve it.
Track source, reply, qualification, meeting and pipeline movement. AI Answer Watch weekly: what the engines say about you, corrected. Fix what is underperforming.
Most teams do some of this. Pipeline owns all of it.
Less founder lift
You spend about an hour a week. We run the operating system.
One connected buyer journey
Social, search, content, pages, nurture and outbound work as one system.
Risk aligned with results
Performance fees are earned on attended, relevant calls.
What this produces
Recognised before outreach
More familiarity before the first sales message.
More qualified meetings
Higher intent, better fit, better opportunities.
AI & search visibility
Show up where buyers are looking.
Owned demand
Less reliance on paid and outbound alone.
Clear attribution
See what is working and why.
Compounding authority
A stronger brand that drives long-term demand.
Four stages. Diagnose, build, launch, operate.
We start with a two-week diagnostic. You see the plan and the meeting target before the program runs. If the numbers do not hold for your market, you stop and keep the research.
- 01Diagnose · days 1–14
We read your Product, Market and GTM DNA: 30 scored dimensions covering what you are, where you can win and who to serve. We agree the meeting target in writing. The fee is credited to launch.
- 02Build
We set up domains, inboxes and data. We build the content system, pages and lead assets. We verify every contact.
- 03Launch
We start engagement, publishing, nurture and outbound. The written target is 4, 10 or 20 qualified meetings a month.
- 04Operate
We handle replies in hours. We qualify and book meetings. We update the report each week.
Buyers research before they reply. Most GTM plans still start at the email.
- 01Buyers research in AI answers before they ever contact a vendor.
Gartner: most B2B buyers now prefer a rep-free, self-directed journey. The shortlist is often decided before any email exists.
- 02AI search now influences discovery.
The AI recommendation is the new first impression. What ChatGPT, Perplexity and Gemini say about your category shapes who gets shortlisted.
- 03Founder visibility creates familiarity.
Weekly posts and daily engagement make the name familiar before the first email lands.
- 04Buying signals sit across several platforms.
Job changes, hiring, funding, product launches. The signals that time an outreach are scattered across LinkedIn, X and job boards.
- 05Cold outbound works better when buyers already know the name.
A send into a market that already recognises you converts like a follow-up, not a cold start.
3.43%
average reply rate on B2B cold email
Instantly, 2026
~25%
of positive replies book a meeting
Martal
15-25%
signal-led close rate vs 5-10% generic
Dupple
2.4-4.4x
better conversion from AI-referred visitors
Semrush, Exposure Ninja
15-30%
of sourced pipeline from content by month 18
DerivateX, MV3
Before: your team coordinates the work. After: one team runs it.
- Founder checking replies
- Freelancer waiting for approval
- Landing page not updated
- Lead list three months old
- Newsletter skipped
- Inboxes degrading
- No one checking attribution
- Reports tell you what happened, not why
- One operating rhythm
- One owner
- Weekly publishing
- Fresh ICP data
- Healthy infrastructure
- Replies handled
- A weekly report that says what to double down on next
Pay for outcome. Not activity.
Hiring it separately
- Content strategist $8–12k / mo
- Writers $3–5k / mo
- Designer $4–8k / mo
- Outbound ops + infrastructure $6–10k / mo
- Analyst $5k / mo
$25–35k / mo and you still coordinate all of it
Pipeline
- All of the above one team
- Magnets, pages, funnels built monthly
- Replies handled in hours included
- AI Answer Watch + PostHog you keep the data
$997–4,997 / mo + a meeting fee, only when an ICP-fit buyer attends
Why the fee is possible
We run on our own stack. PQ Intel, built in-house.
It finds your buyers from a 400M+ contact pool, verifies every email through six layers, monitors 14+ platforms for buying signals, and drafts outreach with the context of what each buyer just said. The same team runs the SEO and AEO writing, and the fact-checking automations that verify a claim before it ships.
You get a senior content and copy writer who owns the strategy end to end and writes the content, an in-house designer, and this stack underneath both. No Apollo or ZoomInfo seats, no account managers, no agency margin on someone else’s tooling. Every number here is ours, measured on 1,306 tested leads across five verticals. The savings sit in your fee.
83%of catch-all emails resolved
60%of raw leads survive full validation
$0.054cost per sendable lead
14+platforms monitored for signals
Foundation
For early-stage teams proving the channel.
$997
/ month+ $2,000 setup · $300 / meeting
Meeting target in writing before launch
No-show: $0 · Out of ICP: $0
4+ qualified meetings / month
Baseline tierIncludes the 2-week diagnostic, credited to launch.
Inbound engineering
- 10 LinkedIn posts / wk (founder + company)
- 20 ICP engagements / day on buyer posts
- 2 newsletters / mo
Outbound
- 1,000 ICP-fit buyers contacted / mo (3,000 sends)
- Sending domains + warmed inboxes included
- Reply handling · weekly reporting2-week diagnostic credited to launch
Not included at this tier: articles · lead magnets · landing pages · email funnels
Book a review →
Most popular
Growth
For teams ready to scale consistently.
$2,497
/ month+ $2,000 setup · $250 / meeting
Meeting target in writing before launch
No-show: $0 · Out of ICP: $0
10+ qualified meetings / month
New & scaled vs FoundationInbound engineering
- 15 posts + carousels / wk
- 25 ICP engagements / day on buyer posts
- 6 newsletters / mo
- 8 signal-informed articles / mo (blog + LinkedIn + Medium)+ new
- 2 comparison pages / mo ("vs" and "alternatives")+ new
- 1 lead magnet + 1 landing page + 1 email funnel / mo+ new
Outbound
- 5,000 ICP-fit buyers contacted / mo (15,000 sends)
- 15 sending domains + 30 warmed inboxes
- Reply handling · weekly reportingMulti-cluster outreach + message testing+ new
Scale
For mature teams with ambitious revenue goals.
$4,997
/ month+ $3,500 setup · $200 / meeting
Meeting target in writing before launch
No-show: $0 · Out of ICP: $0
20+ qualified meetings / month
New & scaled vs GrowthInbound engineering
- 15 posts + carousels / wksame
- 30 ICP engagements / day on buyer posts
- 8 newsletters / mo
- 24 signal-informed articles / mo (blog + LinkedIn + Medium)
- 4 comparison pages / mo ("vs" and "alternatives")
- 2 lead magnets + 2 landing pages + 2 email funnels / mo
Outbound
- 10,000 ICP-fit buyers contacted / mo (30,000 sends)
- 20+ sending domains + 40+ warmed inboxes
- Reply handling · weekly reportingDedicated operator + CRM pipeline management+ new
The commercial model
The fixed fee builds the machine. The meeting fee is earned when it works.
Operating fee
Build and run.
Domains, inboxes, data, content, campaigns and operations.
Meeting fee
Earned on attendance.
Charged only when an agreed ICP-fit buyer attends. No-show: $0. Out of ICP: $0.
First month
Content work.
If the first month does not land, that month is refunded. You keep everything built.
Everything we run, with the cadence and the outcome.
| Workstream | Cadence | What we do | Outcome |
|---|---|---|---|
| Signal discovery |
Daily / weekly |
Reddit
X
LinkedIn
|
High-intent accounts surfaced |
| Data enrichment |
Weekly |
|
Clean, usable pipeline data |
| Outbound outreach |
Ongoing |
Email
LinkedIn
|
Qualified conversations started |
| Social visibility |
Weekly |
LinkedIn
X
|
Warm awareness before outreach |
| AEO / SEO content |
Weekly / monthly |
Blog
LinkedIn articles
Medium
Quora
DEV
Hashnode
|
Demand captured from search |
| Landing pages & lead magnets |
Monthly |
|
Attention converted to leads |
| Newsletter & nurture |
Weekly |
Beehiiv
Substack
|
Owned audience stays engaged |
| Reporting & optimisation |
Weekly / monthly |
 PostHog
|
 Clear visibility into what works |
Tell us about your ICP and current GTM setup. We’ll show you what we would build and run.
No obligation. Just a practical next step.
Results we have published.
Content volume & SERP impact
4clients
48live pieces
4#1 rankings
Measured across 4 B2B clients, from outside.
Enterprise & transactional impact
3 #1 rankings
on a PE-backed enterprise sale
Three articles live and ranking on the path to a purchase.
Community & leadership
1M+
member community
From Head of Growth to Interim CTO.
Authority growth
DR 11 → 23
A small domain started acting like a bigger one.
Commercial search impact
Article outranks product page
for a high-intent commercial term
A #1 ranking where it matters most: the buyer's question.
LinkedIn publishing scale
20 LinkedIn articles live
The company's own LinkedIn became a publishing channel.
Companies our team has worked with — references available on request
The industry evidence behind these channels
Founder content & engagement
Only about 5% of your potential buyers are in the market at any given time. The other 95% are not.
Ehrenberg-Bass Institute, Prof. John Dawes, for the LinkedIn B2B Institute. As Dawes puts it, a buyer who knows nothing about you before their buying process starts has almost zero chance of buying from you.
Research institute · Ehrenberg-Bass
SEO, AEO & GEO
Add an AI summary and clicks to a classic search result fall from 15% of visits to 8%.
Pew Research Center, July 2025: 68,879 Google searches from 900 US adults. Summaries appeared on 18% of searches, and on 53% of queries of ten words or more, which is where commercial research happens.
Primary research · Pew Research Center
Getting cited in AI answers
88% of AI summaries cite three or more sources. Only 1% cite a single one.
Same Pew dataset. Users clicked a link inside a summary in just 1% of visits, so the win is being one of the sources the model draws on, not a click you can measure.
Primary research · Pew Research Center
Landing pages & funnels
The median landing page converts at 6.6%. Top quartile SaaS pages reach 11.6%.
Unbounce 2024 Conversion Benchmark Report: 41,000 landing pages, 464 million pageviews and 57 million conversions. They report medians rather than averages so a few extreme pages cannot skew the baseline.
Conversion benchmark · Unbounce
Lead magnets & email funnels
Email returns $10 to $36 for every $1 spent.
Litmus State of Email: 35% of companies report a $10 to $36 return per $1, another 30% report $36 to $50, and software and technology recorded the highest sector ROI at 36:1.
Industry survey · Litmus
Outbound lead gen
0.45% average reply rate across 7.5 million cold emails.
Belkins 2026: 7,530,489 emails sent through 2025 and 34,393 replies, counted as replies per email sent rather than per opener. Founders and owners replied most at 0.57%. Companies with 11 to 50 staff replied at 0.49%, more than double the 0.22% of enterprises with 10,000 or more.
Primary dataset · Belkins 2026
Founder content and engagement, and SEO, AEO and GEO, are proven by our own published case studies above. The benchmarks here are why the meeting fee works: enough well-verified sends, into a market the content warmed first.
Check the return on your own numbers.
The evidence above says what these channels do in general. This works it out for you, using our published volumes and fees, our meeting floors, and the cited industry reply rate. The first figure charges the entire fee to outbound, which is the unflattering reading and the one we lead with.
Open the full calculator, including both cost readings and every assumption behind them.
Not for everyone. Better for the right teams.
Pipeline works best if…
You sell high-consideration deals.
Buyers research before they reply.
A qualified meeting is commercially valuable.
You’re a B2B SaaS team of 25–200, selling to founders or revenue leaders.
You want one accountable team, not more vendors.
You’re an agency wanting to deliver this behind your own brand.
Probably not for you if…
You need thousands of low-intent leads.
Your sales cycle is purely transactional.
You only want volume, not qualification.
You expect results without access or follow-through.
Meet the founder behind Pipeline.
A letter from Jake
"Less noise. More qualified conversations."
Most teams don’t need another vendor. Over and over I watched good companies try to solve pipeline with disconnected specialists: an outbound agency sent email, someone else wrote social posts, SEO lived somewhere else, and the founder connected it all manually. Nobody owned what happened between first visibility and a sales conversation.
Every number on this page has a source. Not a promise, not a pitch. A source. They’re here for one reason: you should be able to check the math before you trust us with your pipeline.
We use published baselines from week one. We track reply rate, reply-to-meeting rate, and SQL-to-close rate. That is how we set the meeting target. That is why the pilot is 90 days.
Pipeline exists to solve that coordination problem. That’s what we built it to do.
Jake McMahon
See how Pipeline works before we talk.
A 7-minute walkthrough covering who Pipeline is for, how the model works, what the fee covers, and the first 14 days.
The 7-minute walkthrough runs on the review call.
The details you should know before you decide.
What do the first 14 days look like?
We map your ICP, positioning, deal economics, channels and signals. Then we agree the meeting target in writing and share a 90-day plan. The diagnostic fee is credited to launch; if the numbers do not hold for your market, you stop and keep the research.
What counts as an attended ICP-fit meeting?
A buyer who fits the ICP you approved, books through the program, and attends. No-shows and contacts outside the agreed criteria do not count and are never billed.
Can we start with just content or outbound?
Yes. Content and outbound are separate programs. Start with the coverage that fits your stage, then add the other when it makes commercial sense. When both are live, buyer research and message learning connect them.
What exactly does the operating fee cover?
The work and the infrastructure: ICP research and sourcing, verification, sending domains and warmed inboxes, social engagement, content production and publishing, lead magnets, landing pages, nurture sequences, reply handling, and reporting. The only extra is the per-meeting fee, earned only when an agreed ICP-fit buyer attends.
Who owns the domains, inboxes and assets?
You do. Content, lead magnets, landing pages, funnels, buyer research, sending infrastructure and PostHog dashboards are built in your accounts or on your domain. If you stop, everything stays.
Do you work inside our CRM?
Yes: HubSpot, Salesforce, Pipedrive, Close, or anything with API access. We route qualified meetings into your workflow and keep the data clean rather than asking your team to live in another tool.
How much of our team’s time does this take?
Plan on one to two hours a week: approve positioning and ICP, give access to the accounts we need, share expertise when we ask, and show up to qualified meetings. We run the rest.
How quickly do content vs outbound produce results?
Outbound conversations start inside the first 30 days, once the sending infrastructure is warm. Content and search results build over months 2–6. The two run together so the market is already warm when outbound lands.
What if the meeting target is missed?
The per-meeting fee is only earned on attended, ICP-fit meetings, so there is nothing to refund on outreach. That is the risk reduction. On content and visibility work, if the first month doesn’t land, that month is refunded and you keep everything built.
Get started
The machine runs. You take the meetings.
We’ll review your market, ICP and current motion. If there’s a viable path, we’ll define it.
Book a reviewPrefer to talk now? Call or text +1 907 416 6157. First reply is handled by our AI intake guide, which books the next step.
Let’s build the machine that fills your calendar.
Fifteen minutes, free. We’ll map your market, agree the meeting target in writing, and show you what the first 90 days look like. Pick a time below.