| Content - 8 blog posts a month |
Long-form blog posts (SEO + GEO) Citable, structured for AI answers and Google rankings | 2/wk · 8/mo | Show up in AI search (ChatGPT, Perplexity, Claude) and Google - the citable answer in your category |
| Medium cross-posts | 2/wk · 8/mo | Distribution to a second audience; reinforce each article's reach |
| LinkedIn Pulse / long-form articles | 2/wk · 8/mo | Get noticed by the accounts that matter - LinkedIn long-form |
| Quora / first-principles answers | 2/wk · 8/mo | Own the questions buyers search before they buy |
| GEO / AI-citation content | weekly | Rank in AI answers - structured so AI keeps citing it, month after month |
| Beehiiv newsletter | 1/wk | Build a community & own the email list - direct, unmediated reach |
| LinkedIn newsletter | 1/wk | Long-form reach to your LinkedIn followers |
| Social - the 15-post/week presence |
| LinkedIn posts - founder profile | 5/wk | Your voice in your ICP's feed - get noticed by the accounts that matter |
| LinkedIn posts - company page | 5/wk | Consistent company presence; get noticed by accounts |
| Carousels & graphics | 5/wk | Visual, shareable - get noticed and convert on the scroll |
| X + Reddit distribution | weekly | Carry every asset to where your buyers already discuss |
| Funnels - convert the attention |
| Lead magnets (report / calculator / teardown) | 2/mo | Convert - earn the email from your ICP |
| Landing pages (one per magnet) | 2/mo | Convert - congruent next step from content to call |
| Email funnels (3-8 emails) | 2/mo | Convert & nurture - welcome, value, booking CTA |
| Outreach & engagement - turn content into pipeline |
| Live ICP discussion engagement | 5/day | Engage 5 buyer conversations/day - real replies, real relationships |
| Signal-triggered outreach | continuous | Hand-written sequences informed by what each account just did - high reply, low spam |
| Retargeting on lost leads | monthly | Reactivate accounts that went quiet |
| Measurement - prove it |
| PostHog analytics | day 1 | Every initiative tracked end-to-end - see what converts |
| Monthly qualified-meeting report | monthly | You read one number: qualified meetings booked. No vanity dashboards |