| Content — the 8-blog/mo engine |
Long-form blog posts (SEO + GEO) Citable, structured for AI answers and Google rankings | 2/wk · 8/mo | Show up in AI search (ChatGPT, Perplexity, Claude) and Google — the citable answer in your category |
| Medium cross-posts | 2/wk · 8/mo | Distribution to a second audience; reinforce each article's reach |
| LinkedIn Pulse / long-form articles | 2/wk · 8/mo | Build thought leadership & trust with buyers on LinkedIn |
| Quora / first-principles answers | 2/wk · 8/mo | Own the questions buyers search before they buy |
| GEO / AI-citation content | weekly | Rank in AI answers — structured for citation, compounding month over month |
| Beehiiv newsletter | 1/wk | Build a community & own the email list — direct, unmediated reach |
| LinkedIn newsletter | 1/wk | Long-form reach to your LinkedIn followers |
| Social — the 15-post/week presence |
| LinkedIn posts — founder profile | 5/wk | Your voice in your ICP's feed — thought leadership & trust |
| LinkedIn posts — company page | 5/wk | Consistent company presence; get noticed by accounts |
| Carousels & graphics | 5/wk | Visual, shareable — get noticed and convert on the scroll |
| X + Reddit distribution | weekly | Carry every asset to where your buyers already discuss |
| Funnels — convert the attention |
| Lead magnets (report / calculator / teardown) | 2/mo | Convert — earn the email from your ICP |
| Landing pages (one per magnet) | 2/mo | Convert — congruent next step from content to call |
| Email funnels (3–8 emails) | 2/mo | Convert & nurture — welcome, value, booking CTA |
| Outreach & engagement — turn content into pipeline |
| Live ICP discussion engagement | 5/day | Engage 5 buyer conversations/day — real replies, real relationships |
| Signal-triggered outreach | continuous | Hand-written sequences informed by what each account just did — high reply, low spam |
| Retargeting on lost leads | monthly | Reactivate accounts that went quiet |
| Measurement — prove it |
| PostHog analytics | day 1 | Every initiative tracked end-to-end — see what converts |
| Monthly qualified-meeting report | monthly | You read one number: qualified meetings booked. No vanity dashboards |