ProductQuant Pipeline DFY
Case Study

Three #1 rankings on a PE-backed enterprise sale

We write content for a cyber risk quantification company: private-equity backed, selling to Fortune-500 security teams. Three of our articles rank #1 on Google for the exact queries a CISO (chief information security officer) searches before committing budget, and the domain surfaces in 50 Google AI Overview answers.

Measured externally: Ahrefs via third-party gateway + live Google search captures. No client analytics.

The result

The result: three #1 rankings on the path to a purchase

We wrote content for a cyber risk quantification company: private-equity backed, selling to Fortune-500 security teams. Three of our articles now rank #1 on Google for the exact queries a CISO (chief information security officer) searches before committing budget. The domain also surfaces in 50 Google AI Overview answers.

Article we wroteSearch it ranks #1 for
5 Steps to a Board-Ready Cyber Risk Report“5 steps to a board ready cyber risk report”
Decision Velocity: The CISO Metric Nobody’s Tracking“decision velocity ciso metric”
Cyber Risk Quantification: From Reports to Operations“cyber risk quantification from reports to operations”
Site signalJun 2026Sep 2026Change
Domain Rating (DR)4749+2
Referring domains8391466+627
Ranked keywords, top-10 (Ahrefs sample)179120-59
Indexed pages (Ahrefs)5737-20

What these numbers mean: Domain Rating (DR) is Ahrefs’ third-party score of a website’s authority on a 0-100 scale. Ahrefs is an independent SEO data provider, not Google and not the client. All figures below are its estimates. The +627 referring domains are dominated by low-DR link networks; DR still rose (+2) against that noise. Ranked-keyword and indexed-page counts fell, so we make no keyword-growth claim.

What we did

Three articles live and ranking, with strict attribution

The client

Anonymized, by industry and stage

The story is the shape of the deal, not the brand.

AttributeProfile
IndustryCyber risk quantification: assesses a company’s security exposure in financial terms, maps real attack paths, and prioritizes what to fix
StageGrowth financing of over $100M, publicly announced February 2021 (per company funding-announcement blog post). Not labeled Series A in the public record
BackersRound led by a global private-equity firm (a top-tier European PE firm) with an existing tier-1 venture investor. Round disclosed by the company in February 2021
TeamFounder-led (a CEO publicly named on the funding announcement, redacted here). Total employee count is not publicly disclosed. 500+ organizations served (company-self-published)
StatusPE-backed. Customers include global tier-one and Fortune 500 companies, including portfolio companies of the lead investor (per the company’s own funding announcement)
ProofServes financial services, healthcare, critical infrastructure, technology, and retail (publicly stated across the company’s blog post series). Specific attack-path and exposure figures are not publicly disclosed

What the pricing tells you about the deal

AI visibility

The answer to “did our share of voice go up?”

AI engineCitations of client domainSource pages
Google AI Overviews5018
ChatGPT54
Google AI Mode46
Perplexity45
Copilot33
Gemini11

50 Google AI Overview citations plus 17 assistant-engine citations is measurable AI share of voice: the number to compare against next month. It is domain-level, not proof our articles are the cited pages. Source: Ahrefs, 21 September 2026. We also report honestly that top-3 organic share of voice fell in the same window, so any increase is in AI visibility, not organic top-3 position.

How this was measured

The honest version

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