ProductQuant Pipeline DFY Content Funnel
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Pipeline by ProductQuant · Content Funnel
Jake McMahon
Jake McMahon $15K–$500K ticket-size deals closed using this system · Built an agency to $1.5M ARR in 12 months

The full content-to-conversion system: content, lead magnets, landing pages, email funnels — one operation.

Everything in Content Essentials plus lead magnets, sales landing pages, email sequences with A/B testing, and a full conversion-tracking system — a content-funnel engine that converts traffic into pipeline.

$5,000/mo · 3-month minimum · All assets stay with you.

Book a Discovery Call See What's Included
Month 1 Full engine live

Content production running. First lead magnet designed. Landing page and first email sequence built.

Month 3 Funnels convert

Content cited in AI tools. Lead magnets capturing. Email sequences nurturing. A/B tests generating data.

Quarter 2 Conversion compounds

2 lead magnets live. 10 email sequences running. Landing pages A/B optimised. Conversion data driving decisions.

The asset Yours to keep

Every magnet, page, email sequence, and piece of content stays with you. The funnel keeps converting after the retainer ends.

THE FUNNEL

From content to captured lead to nurtured pipeline.

Four stages. One system. Every stage feeds the next — no gaps, no handoff to a separate tool.

Stage 01

Content + SEO

AI SEO and GEO articles bring traffic. Social distribution amplifies. SEO meta captures search.

→
Stage 02

Lead magnets

2 per quarter. Designed, written, gated. One per ICP or topic. Offered inline in articles.

→
Stage 03

Landing pages + email

Landing pages per offer. 5-email sequences per magnet. A/B tested for conversion rate.

→
Stage 04

Pipeline-ready leads

Leaves the funnel as a qualified lead — CRM-ready, signal-tagged, outreach-ready.

MONTHLY OUTPUT

Concrete monthly output, not promises.

4–6
Articles / month
AI SEO + GEO optimised, social-distributed
8
Social posts / month
4 LinkedIn + 4 X
2/qtr
Lead magnets
Designed, written, gated, offered
5
Emails per magnet
Welcome → nurture → handoff sequence
A/B
Pages + emails
Every variant tested for conversion
Attribution
Conversion tracking
Which content drove which form fills
CONTENT FUNNEL

What's included in the $5,000/mo retainer.

Everything in Content Essentials plus a full conversion layer underneath — lead magnets, landing pages, email sequences, A/B testing, and attribution tracking.

Everything in Content Essentials

Social media, AI SEO + GEO, content calendar, SEO meta — included.

  • 8 social posts / month — 4 LinkedIn + 4 X, anchored to your content
  • 4–6 AI SEO + GEO articles / month — structured for AI citation
  • Monthly content calendar — signal-informed, planned, scheduled
  • SEO meta per article — titles, descriptions, schema, internal linking
  • Topic-cluster architecture — interlinked for topical authority
New · Lead magnets

2 custom lead magnets per quarter.

  • 2 lead magnets per quarter — one per ICP or topic area
  • Designed and written — researched, drafted, designed, produced
  • Gated with form — capture fields, CRM-ready delivery
  • Offered inline in articles — contextual CTA at top- and bottom-of-article
New · Landing pages

Sales landing pages per offer.

  • Landing pages per offer — one per ICP or service line
  • Conversion-optimised — clear value prop, single CTA, social proof
  • A/B variant included — tested for headline, CTA, layout
  • Deployed on your domain — owned, permanent, indexable
New · Email sequences

5-email sequences per magnet.

  • 5-email nurture sequence per magnet — welcome, value, case study, offer, handoff
  • A/B tested subject lines and body — iterative improvement
  • CRM-integrated delivery — triggered on magnet download
  • Open and click tracking — surfaced in monthly conversion report
New · Conversion tracking

Full attribution system.

  • Article-to-form-fill attribution — which content drove which conversion
  • Landing page analytics — conversion rate per variant, per source
  • Email funnel performance — open rate, click rate, opt-out rate per sequence
  • Monthly conversion report — funnel performance, A/B results, optimisation recommendations
New · A/B testing

Every page and email tested.

  • Landing page A/B tests — headline, CTA copy, layout, proof placement
  • Email A/B tests — subject lines, body structure, CTA placement
  • Test analysis — statistical significance, winner declared, variant deployed
  • Iteration cycle — test, analyse, deploy winner, test the next variable
AI SEO + GEO

Buyers find you in ChatGPT and Perplexity before they reach out.

GEO — Generative Engine Optimization — is the practice of being the brand that AI tools cite when buyers research your category. Half your buyers now research vendors in ChatGPT, Perplexity, and Gemini before they ever land on a website.

Every article Content Funnel publishes is structured so AI engines extract, attribute, and cite your firm. Combined with classic AI SEO (technical structure, entity coverage, schema, internal linking), the result is a content stack that feeds both Google rankings and AI citations — with the same investment.

And once the AI citation brings the traffic, the funnel underneath converts it: lead magnet, landing page, email sequence, tracked from first click to form fill to pipeline-ready lead.

Example outcomes
"What's the best alternative to Outreach.io for a 20-person GTM team?"
ChatGPT cites your comparison article → lead magnet offered inline → captured and nurtured.
"How do B2B SaaS founders run pipeline without an SDR?"
Perplexity surfaces your playbook → dedicated landing page → email sequence begins.
"Who runs managed B2B pipeline as a service?"
Gemini answers with your firm → full funnel captures and qualifies the lead.
PRICING

One retainer. The full system.

Social, content, AI SEO, lead magnets, landing pages, email funnels, A/B testing, conversion tracking — operated, not fragmented.

The offer
Full content-to-conversion system

Content Funnel

Monthly retainer · 3-month minimum
$5,000
per month
The complete content-to-conversion system: social media, AI SEO and GEO content, lead magnets, landing pages, email sequences, A/B testing, and conversion tracking — run as one operation instead of six separate vendors.
  • 8 social posts / month — 4 LinkedIn + 4 X
  • 4–6 AI SEO + GEO articles / month — structured for AI citation
  • 2 lead magnets / quarter — designed, written, gated
  • Landing pages per offer — A/B tested, conversion-optimised
  • 5-email sequences per magnet — welcome, nurture, handoff
  • A/B testing — pages and emails, every variant
  • Full conversion tracking + attribution — which content drove which form fills
  • Monthly conversion report — funnel performance, A/B results, optimisations
  • All assets yours to keep — content, magnets, pages, emails, sequences, tracking
Book a Discovery Call

3-month minimum. Month one builds the funnel. Month two the funnels start converting. By month three the system is generating pipeline-ready leads. Month-to-month available at +25%. Cancel anytime after the initial term with 30 days' notice. Pricing as of Q2 2026.

COMPARISON

Content Essentials vs Content Funnel.

Same content foundation. The Funnel adds a full conversion layer underneath — lead magnets, landing pages, email sequences, A/B testing, and attribution tracking.

Content Essentials

$2,500/mo
  • Social media — 8 posts/mo (LinkedIn + X)
  • AI SEO + GEO articles — 4–6/mo
  • Monthly content calendar
  • SEO meta per article
  • Topic-cluster architecture
  • Lead magnets — not included
  • Landing pages — not included
  • Email sequences — not included
  • A/B testing — not included
  • Conversion tracking — not included
See Content Essentials

Content Funnel

$5,000/mo
  • Everything in Essentials
  • 2 lead magnets / quarter
  • Landing pages per offer
  • 5-email sequences per magnet
  • A/B testing — pages and emails
  • Full content system + conversion tracking
  • Attribution — which content drove which form fills
  • Monthly conversion report
Book a Discovery Call
FAQ

Common questions

What people ask before booking a call.

Essentials is a managed content operation — social, articles, calendar, meta. Funnel adds a full conversion layer underneath: 2 lead magnets per quarter, sales landing pages, 5-email sequences per magnet, A/B testing on pages and emails, and a full attribution system that tracks which content drove which form fills. Essentials brings traffic. Funnel converts it.
A gated, high-value asset designed to capture a qualified lead: a research report, a benchmarking tool, a playbook, a scorecard, a template, a data study, or a framework guide. Each magnet is written, designed, produced as a PDF or interactive tool, and gated behind a capture form. One magnet per ICP or topic area, offered inline in articles that topic's buyers are reading.
Each lead magnet gets a 5-email nurture sequence: email 1 delivers the magnet and welcomes the lead, email 2 adds value with a related insight or case study, email 3 presents a relevant offer, email 4 provides social proof or a deeper resource, email 5 hands off with a discovery call CTA. Subject lines and body copy are A/B tested. Sequences are triggered automatically when the lead downloads the magnet.
Yes. Landing pages deploy on your domain — they're permanent, owned, and indexable. Emails send from your sender accounts, not a vendor inbox. Every asset is yours: the magnet content, the page code, the email sequences, the tracking setup. Nothing lives on a platform you can't take with you.
Every article, landing page, and email gets tagged so we can trace a lead from first touchpoint through form fill. The system tracks which article drove the magnet download, which landing page variant converted better, which email sequence produced the highest handoff rate. Results are compiled into a monthly conversion report with optimisation recommendations.
Yes. When you upgrade, the existing content library, calendar, and SEO structure carry forward. No duplicate content, no reset, no rework. The funnel layer builds on top of what's already publishing and ranking.
3-month minimum. Month one builds the funnel infrastructure. Month two the first funnels start converting. By month three the system is generating pipeline-ready leads. After the initial term, continue month-to-month with 30 days' notice. Month-to-month pricing at +25%.

A content-to-conversion system that feeds your pipeline every month.

Content, AI SEO, lead magnets, landing pages, email funnels, A/B testing, tracking — one retainer, one operation, no gaps.

Jake McMahon
Jake McMahon $15K–$500K ticket-size deals closed using this system · Built an agency to $1.5M ARR in 12 months
Book a Discovery Call Back to Pipeline
ProductQuant

Pipeline by ProductQuant: a full B2B sales operation managed as one service. Content Funnel is the full content-to-conversion system — social, content, lead magnets, landing pages, email funnels, and tracking.

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