Frequently asked questions

Everything you want to know about Pipeline DFY. If you do not see your question here, book a call.

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The basics

How is this different from hiring a marketing agency?+

Agencies charge by the hour or by deliverable. Pipeline DFY is a single monthly fee for the entire operation. We handle signals, content, lead gen, outreach, and reporting as one connected system.

What platforms do you monitor for signals?+

14 platforms: LinkedIn, X/Twitter, Reddit, Hacker News, Product Hunt, G2, Crunchbase, GitHub, Stack Overflow, Glassdoor, AngelList/Wellfound, Google Alerts, SEC filings (EDGAR), and company career pages.

How long does setup take?+

30 days from audit to active pipeline. The first month includes a complete pipeline audit, ICP configuration, platform monitor setup, content calendar, lead magnet, CRM connection, and a 30-day sample delivered at the end.

What kind of companies get the best results?+

B2B SaaS companies with ACV of $5K-$100K and sales cycles of 30-90 days. The sweet spot: companies with 10-200 employees, a defined ICP, and a sales team of 2-10 people.

Pricing and commitment

Can I cancel anytime?+

Yes. All monthly plans are month-to-month. Cancel with 30 days notice. The Foundation setup is a one-time fee, non-refundable after delivery of the pipeline audit.

How does the pipeline guarantee work?+

At the end of every month, we measure the total qualified pipeline value added. If it is below $15,000, that month is free. If it exceeds $50,000, you still pay the flat monthly fee. We track every metric transparently.

What if I already have an agency or internal team?+

Pipeline DFY integrates with existing teams. We handle the top-of-funnel (signals, content, lead gen) and pass qualified prospects to your team for closing.

Do you work with companies outside B2B SaaS?+

Our signal platform covers 14 channels that work best for B2B. If your ICP buys through those channels, we can deliver results.

Delivery and operations

How do I receive leads and reports?+

Weekly briefing via email with full pipeline analysis. Real-time dashboard access for signal alerts. Slack or Discord channel for urgent notifications.

What CRM do you support?+

HubSpot, Salesforce, Pipedrive, Close, and any CRM with API access. If you do not have a CRM, we will set one up as part of the Foundation audit.

How is content created? Who approves it?+

AI-optimized content with human editing. You approve the content calendar at the start of each month. Individual pieces go through a 3-step review: AI draft to human edit to your approval.

What metrics do you track?+

Pipeline value added (primary metric), signal-to-lead conversion, lead-to-meeting conversion, cost per qualified lead, content engagement, email sequence performance, and pipeline velocity.

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