/* Pipeline — design system v3
   Formula: oversized typography + restrained neutrals + enormous breathing room
   + one controlled accent + matte 3D + sparse UI + asymmetry + thin lines +
   soft depth + slow progressive motion. */

:root{
  /* backgrounds */
  --bg-page:#fbfaf7;
  --bg-soft:#f7f6f2;
  --bg-surface:#ffffff;
  --bg-elevated:rgba(255,255,255,.86);
  /* text */
  --text-primary:#0b0c0f;
  --text-secondary:#656a75;
  --text-tertiary:#a1a4ab;
  /* accent */
  --accent:#f25a24;
  --accent-soft:rgba(242,90,36,.09);
  /* lines */
  --border:rgba(20,22,26,.09);
  --border-subtle:rgba(20,22,26,.055);
  /* radius */
  --radius-sm:10px;
  --radius-md:16px;
  --radius-lg:24px;
  --radius-pill:999px;
  /* depth */
  --shadow-soft:0 24px 70px rgba(20,20,20,.06);
  --shadow-card:0 10px 35px rgba(20,20,20,.05);
  /* layout */
  --container:1360px;
  --copy-width:680px;
  --reading-width:560px;
  /* type */
  --font-sans:"Inter",-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;
  --font-serif:"Instrument Serif","Georgia",serif;
  --font-mono:"JetBrains Mono",ui-monospace,monospace;
  --ease-premium:cubic-bezier(.16,1,.3,1);
}

*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;
  background:var(--bg-page);
  color:var(--text-primary);
  font:400 16px/1.65 var(--font-sans);
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
}
img{max-width:100%;height:auto;display:block}
a{color:inherit;text-decoration:none}
button{font:inherit}
:focus-visible{outline:2px solid var(--accent);outline-offset:3px}
.skip-link{position:fixed;top:-64px;left:16px;z-index:100;padding:10px 16px;border-radius:10px;background:var(--text-primary);color:#fff;font-weight:600;transition:top .2s var(--ease-premium)}
.skip-link:focus{top:88px}

/* ---------- layout primitives ---------- */
.container{width:min(calc(100% - 64px),var(--container));margin-inline:auto}
.copy-width{max-width:var(--copy-width)}
.reading-width{max-width:var(--reading-width)}

.section{position:relative;padding-block:clamp(104px,11vw,168px)}
.section--compact{padding-block:clamp(72px,7vw,110px)}
.section--soft{background:var(--bg-soft)}
.section--surface{background:var(--bg-surface)}
.section--dark{background:var(--text-primary);color:#fff}

.section-head{display:grid;grid-template-columns:minmax(0,7fr) minmax(0,5fr);gap:clamp(32px,6vw,90px);align-items:end;margin-bottom:clamp(56px,7vw,96px)}
.section-head .lede{margin:22px 0 0}

/* editorial grid: visibly asymmetric */
.split{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:clamp(48px,8vw,140px);align-items:center}
.split--flip{grid-template-columns:minmax(0,7fr) minmax(0,5fr)}
.split--flip .split-copy{order:2}
.split-copy{max-width:var(--copy-width)}
.split-visual{overflow:visible}
.split-visual .visual{width:106%;max-width:none}
.split-visual .visual--bleed{width:114%}
.split-visual--shift{transform:translateX(9%)}

/* ---------- eyebrow ---------- */
.eyebrow{display:flex;align-items:center;gap:16px;margin:0 0 26px;font:500 12px/1 var(--font-sans);letter-spacing:.18em;text-transform:uppercase}
.eyebrow-num{color:var(--text-tertiary)}
.eyebrow-line{width:40px;height:1px;background:var(--border)}
.eyebrow-label{color:var(--text-secondary)}
.section--dark .eyebrow-num{color:rgba(255,255,255,.45)}
.section--dark .eyebrow-line{background:rgba(255,255,255,.22)}
.section--dark .eyebrow-label{color:rgba(255,255,255,.7)}

/* ---------- typography ---------- */
.hero-title{
  margin:0;
  font:600 clamp(3rem,4.6vw,4.15rem)/1 var(--font-sans);
  letter-spacing:-.055em;
  max-width:19ch;
}
.display{
  margin:0;
  font:600 clamp(2.125rem,3.2vw,3rem)/1.05 var(--font-sans);
  letter-spacing:-.02em;
}
.section-title{
  margin:0;
  font:600 clamp(2.375rem,3.6vw,3.25rem)/1.04 var(--font-sans);
  letter-spacing:-.045em;
}
.hero-title .dim,.section-title .dim,.display .dim{
  display:block;
  margin-top:10px;
  color:var(--text-secondary);
}
.section--dark .dim{color:rgba(255,255,255,.52)}
.h3{margin:0;font:600 clamp(1.375rem,1.8vw,1.75rem)/1.2 var(--font-sans);letter-spacing:-.03em}
.lede{margin:26px 0 0;font:400 clamp(1.05rem,1.15vw,1.25rem)/1.55 var(--font-sans);color:var(--text-secondary);max-width:var(--copy-width)}
.section--dark .lede{color:rgba(255,255,255,.68)}
.body{color:var(--text-secondary)}
.caption{font-size:14px;color:var(--text-tertiary)}
.optional{color:var(--text-tertiary);font-weight:400}
.text-link{font-weight:500;text-decoration:underline;text-underline-offset:5px;text-decoration-color:var(--border)}
.text-link:hover{text-decoration-color:var(--accent)}

/* ---------- buttons ---------- */
.btn{
  display:inline-flex;align-items:center;gap:14px;
  min-height:56px;padding-inline:26px;
  border-radius:var(--radius-pill);border:1px solid transparent;
  font:600 16px/1 var(--font-sans);cursor:pointer;
  transition:transform .25s ease,box-shadow .25s ease,background .25s ease,color .25s ease;
}
.btn:hover{transform:translateY(-2px);box-shadow:0 14px 30px rgba(0,0,0,.12)}
.btn .arrow{transition:transform .25s ease}
.btn:hover .arrow{transform:translateX(4px)}
.btn--primary{background:var(--text-primary);color:#fff}
.btn--ghost{border-color:var(--border);background:transparent;color:var(--text-primary)}
.btn--ghost:hover{border-color:rgba(20,22,26,.22)}
.btn--light{background:#fff;color:var(--text-primary)}
.section--dark .btn--ghost{color:#fff;border-color:rgba(255,255,255,.22)}
.btn-row{display:flex;flex-wrap:wrap;gap:14px;margin-top:38px}

/* ---------- call / text CTA ---------- */
.btn--call{
  min-height:64px;padding-inline:32px;font-size:17px;gap:12px;
  background:var(--text-primary);color:#fff;
}
.btn--call svg{width:20px;height:20px;flex:none}
.btn--call:hover{box-shadow:0 16px 34px rgba(11,12,15,.22)}
.btn--call--text{background:transparent;color:var(--text-primary);border-color:rgba(20,22,26,.28)}
.btn--call--text:hover{border-color:var(--text-primary)}

.cta-call{display:flex;flex-wrap:wrap;align-items:center;gap:14px;margin-top:clamp(28px,3.5vw,40px)}
.cta-call__number{
  display:block;margin-top:16px;font:500 15px/1.4 var(--font-mono);
  letter-spacing:.02em;color:var(--text-primary);
}
.cta-call__number a{color:inherit;text-decoration:none;border-bottom:1px solid var(--border)}
.cta-call__note{margin-top:14px;max-width:52ch;font-size:14px;line-height:1.6;color:var(--text-secondary)}
.cta-call__legal{margin-top:10px;max-width:56ch;font-size:12px;line-height:1.55;color:var(--text-secondary)}
.cta-call__legal a{color:inherit;text-decoration:underline}

.nav-phone{
  margin-left:auto;margin-right:18px;
  font:500 14px/1 var(--font-mono);letter-spacing:.02em;
  color:var(--text-primary);text-decoration:none;
  border-bottom:1px solid var(--border);padding-bottom:2px;white-space:nowrap;
}
.nav-phone:hover{border-bottom-color:var(--text-primary)}

/* sticky mobile call bar — mobile only */
.callbar{display:none}
@media(max-width:1024px){.nav-phone{display:none}}
@media(max-width:768px){
  .callbar{
    display:grid;grid-template-columns:1fr 1fr;gap:10px;
    position:fixed;left:0;right:0;bottom:0;z-index:80;
    padding:10px 12px calc(10px + env(safe-area-inset-bottom));
    background:rgba(251,250,247,.94);backdrop-filter:blur(10px);
    border-top:1px solid var(--border);
  }
  /* the Cal.com embed floats a badge over the bottom-right on mobile and
     covers the Text button — the call bar already covers this action */
  cal-floating-button{display:none !important}
  .callbar a{
    display:inline-flex;align-items:center;justify-content:center;gap:8px;
    min-height:52px;border-radius:var(--radius-pill);
    font:600 16px/1 var(--font-sans);text-decoration:none;
  }
  .callbar__call{background:var(--text-primary);color:#fff}
  .callbar__text{background:transparent;color:var(--text-primary);border:1px solid rgba(20,22,26,.28)}
  .callbar svg{width:18px;height:18px}
  body.has-callbar{padding-bottom:84px}
  .btn--call{min-height:60px;font-size:16px;padding-inline:24px;width:100%;justify-content:center}
  .cta-call{flex-direction:column;align-items:stretch}
}

/* ---------- surfaces ---------- */
.card{
  background:rgba(255,255,255,.78);
  border:1px solid var(--border-subtle);
  border-radius:18px;
  box-shadow:var(--shadow-card);
  padding:clamp(28px,3vw,40px);
}
.icon-shell{
  width:48px;height:48px;display:grid;place-items:center;
  border-radius:14px;
  background:rgba(255,255,255,.65);
  border:1px solid var(--border-subtle);
}
.icon-shell img{width:20px;height:20px}
.pill{display:inline-block;padding:7px 13px;border-radius:var(--radius-pill);background:var(--accent-soft);color:var(--accent);font:500 12px/1 var(--font-sans);letter-spacing:.04em}
.tag{display:inline-block;padding:8px 14px;border-radius:var(--radius-pill);border:1px solid var(--border);color:var(--text-secondary);font-size:13px}

/* rules instead of boxes */
.rule-list{list-style:none;margin:0;padding:0}
.rule-list>li{padding:26px 0;border-top:1px solid var(--border)}
.rule-list>li:last-child{border-bottom:1px solid var(--border)}
.check-list{list-style:none;margin:18px 0 0;padding:0;display:grid;gap:14px}
.check-list li{position:relative;padding-left:30px;font-size:17px;color:var(--text-secondary)}
.check-list li::before{content:"✓";position:absolute;left:0;top:2px;color:var(--accent);font-size:13px;font-weight:700}
.x-list{list-style:none;margin:18px 0 0;padding:0;display:grid;gap:14px}
.x-list li{position:relative;padding-left:30px;font-size:17px;color:var(--text-secondary)}
.x-list li::before{content:"×";position:absolute;left:0;top:1px;color:var(--text-tertiary);font-size:16px;font-weight:600}

/* numbered editorial list */
.num-list{list-style:none;margin:38px 0 0;padding:0;display:grid;gap:0}
.num-list>li{display:flex;gap:22px;align-items:flex-start;padding:22px 0;border-top:1px solid var(--border)}
.num-list>li:last-child{border-bottom:1px solid var(--border)}
.num-list .idx{flex:0 0 34px;font:500 12px/1.9 var(--font-mono);color:var(--text-tertiary)}
.num-list strong{display:block;font:600 19px/1.3 var(--font-sans);letter-spacing:-.015em}
.num-list p{margin:6px 0 0;font-size:15px;color:var(--text-secondary);max-width:46ch}

/* ---------- stats: editorial, no cards ---------- */
.stats-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr))}
.stat{padding:clamp(18px,2vw,26px) clamp(18px,2vw,28px);border-top:1px solid var(--border);border-right:1px solid var(--border)}
.stat:nth-child(4n){border-right:0}
.stat .n{font:600 clamp(2.125rem,3vw,2.75rem)/1 var(--font-sans);letter-spacing:-.045em}
.stat .rule{width:30px;height:2px;background:var(--accent);margin:12px 0}
.stat p{margin:0;font-size:14.5px;color:var(--text-secondary);line-height:1.45}
.stat .src{margin-top:10px;font:400 11px/1.4 var(--font-mono);color:var(--text-tertiary)}

/* ---------- table: financial document ---------- */
.table-wrap{overflow-x:auto}
table.data{width:100%;border-collapse:collapse;min-width:760px}
table.data thead th{
  position:sticky;top:76px;z-index:5;
  background:var(--bg-page);
  font:500 11px/1 var(--font-mono);letter-spacing:.16em;text-transform:uppercase;
  color:var(--text-tertiary);text-align:left;
  padding:18px 20px;border-bottom:1px solid var(--border);
}
table.data td{padding:26px 20px;border-bottom:1px solid var(--border-subtle);vertical-align:top;font-size:15px;color:var(--text-secondary);min-height:76px}
table.data td:first-child{color:var(--text-primary);font-weight:600}
table.data tbody tr{transition:background .2s ease}
table.data tbody tr:hover{background:rgba(0,0,0,.018)}
table.data .cat td{background:transparent;color:var(--text-primary);font:500 12px/1 var(--font-mono);letter-spacing:.14em;text-transform:uppercase;padding-top:34px;border-bottom:1px solid var(--border)}
table.data .qty{white-space:nowrap;font:500 13px/1.6 var(--font-mono);color:var(--text-primary)}

/* ---------- pricing ---------- */
.price-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:22px;align-items:stretch}
.price-card{position:relative;display:flex;flex-direction:column;background:rgba(255,255,255,.78);border:1px solid var(--border-subtle);border-radius:18px;box-shadow:var(--shadow-card);padding:clamp(28px,3vw,38px)}
.price-card--featured{border-color:rgba(20,22,26,.18);box-shadow:var(--shadow-soft)}
.price-badge{position:absolute;top:22px;right:22px;font:500 11px/1 var(--font-mono);letter-spacing:.12em;text-transform:uppercase;color:var(--accent)}
.price-card h3{margin:18px 0 6px;font:600 21px/1.2 var(--font-sans);letter-spacing:-.02em}
.price-card .sub{margin:0;font-size:14px;color:var(--text-secondary)}
.price-big{display:flex;align-items:baseline;gap:12px;margin:26px 0 8px}
.price-big .n{font:600 clamp(2.75rem,3.4vw,3.25rem)/1 var(--font-sans);letter-spacing:-.05em}
.price-big .u{font-size:15px;font-weight:600;color:var(--text-secondary)}
.price-big .u span{display:block;font-weight:400;font-size:13px;color:var(--text-tertiary)}
.price-card ul{list-style:none;margin:26px 0 30px;padding:0;display:grid;gap:12px}
.price-card ul li{position:relative;padding-left:26px;font-size:15px;color:var(--text-secondary)}
.price-card ul li::before{content:"✓";position:absolute;left:0;top:1px;color:var(--accent);font-size:12px;font-weight:700}
.price-card .btn{margin-top:auto;justify-content:center}

/* ---------- founder profile ---------- */
.founder{display:grid;grid-template-columns:minmax(0,4fr) minmax(0,7fr);gap:clamp(32px,5vw,80px);align-items:start}
.founder-portrait{position:relative;z-index:2;border-radius:var(--radius-lg);overflow:hidden;box-shadow:var(--shadow-soft);transform:translateY(24px)}
.founder-letter{background:rgba(255,255,255,.78);border:1px solid var(--border-subtle);border-radius:var(--radius-lg);box-shadow:var(--shadow-card);padding:clamp(36px,5vw,72px)}
.founder-letter p{color:var(--text-secondary);margin:0 0 20px;max-width:58ch}
.founder-quote{margin:0 0 30px;font:400 clamp(1.9rem,2.6vw,2.6rem)/1.18 var(--font-serif);letter-spacing:-.01em;color:var(--text-primary)}
.founder-sig{font:400 1.9rem/1.1 var(--font-serif);color:var(--text-primary);margin:34px 0 0}

/* ---------- wave atmosphere ---------- */
.wave-bg{position:absolute;inset:auto 0 0;width:100%;pointer-events:none;opacity:.8}
.bleed-section{overflow:hidden}

/* ---------- video frame ---------- */
.video-frame{aspect-ratio:16/9;border-radius:var(--radius-lg);overflow:hidden;border:1px solid var(--border);box-shadow:var(--shadow-soft);background:var(--text-primary);display:grid;place-items:center}
.play-btn{width:72px;height:72px;border-radius:50%;background:var(--accent);color:#fff;display:grid;place-items:center;font-size:20px}
.video-chapters{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:0;margin:30px 0 0;padding:0;list-style:none}
.video-chapters li{padding:16px 18px 16px 0;border-top:1px solid var(--border)}
.video-chapters span{display:block;font:400 11px/1 var(--font-mono);color:var(--text-tertiary);letter-spacing:.12em}
.video-chapters strong{display:block;margin-top:8px;font-size:15px;font-weight:600}

/* ---------- faq ---------- */
details.faq-item{border-top:1px solid var(--border);padding:26px 0}
details.faq-item:last-child{border-bottom:1px solid var(--border)}
details.faq-item summary{cursor:pointer;list-style:none;display:flex;justify-content:space-between;gap:20px;font:600 18px/1.4 var(--font-sans);letter-spacing:-.015em}
details.faq-item summary::-webkit-details-marker{display:none}
details.faq-item summary::after{content:"+";color:var(--text-tertiary);font-size:22px;font-weight:400}
details[open].faq-item summary::after{content:"–"}
details.faq-item p{margin:14px 0 0;color:var(--text-secondary);max-width:62ch}

/* ---------- nav ---------- */
.site-nav{position:sticky;top:0;z-index:50;height:80px;border-bottom:1px solid var(--border-subtle);background:rgba(251,250,247,.78);backdrop-filter:blur(16px)}
.nav-inner{height:80px;display:flex;align-items:center;justify-content:space-between;gap:24px}
.brand{display:flex;align-items:center;gap:12px}
.brand__logo{height:26px;width:auto}
.brand__sub{font:500 11px/1 var(--font-mono);letter-spacing:.18em;text-transform:uppercase;color:var(--text-tertiary)}
.nav-links{display:flex;gap:30px;list-style:none;margin:0;padding:0}
.nav-links a{font-size:15px;color:var(--text-secondary);transition:color .2s ease}
.nav-links a:hover{color:var(--text-primary)}
.menu-button{display:none;border:0;background:none;cursor:pointer;font-size:15px;font-weight:600}

/* ---------- footer ---------- */
.site-footer{background:var(--bg-soft);border-top:1px solid var(--border-subtle);padding:90px 0 40px}
.footer-grid{display:flex;flex-wrap:wrap;gap:40px;justify-content:space-between}
.footer-links{display:flex;flex-wrap:wrap;gap:26px;font-size:14px;color:var(--text-secondary)}
.footer-note{max-width:38ch;color:var(--text-tertiary);font-size:14px;margin:16px 0 0}
.footer-bottom{margin-top:64px;padding-top:24px;border-top:1px solid var(--border);display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;font-size:13px;color:var(--text-tertiary)}

/* ---------- motion: progressive reveal ---------- */
.js-anim .reveal{opacity:0;transform:translateY(26px);transition:opacity .7s var(--ease-premium),transform .7s var(--ease-premium)}
.js-anim .reveal.is-in{opacity:1;transform:none}
.js-anim .reveal-stagger>*{opacity:0;transform:translateY(22px);transition:opacity .7s var(--ease-premium),transform .7s var(--ease-premium)}
.js-anim .reveal-stagger.is-in>*{opacity:1;transform:none}

/* ---------- responsive: recompose, don't shrink ---------- */
@media(max-width:1024px){
  .section-head{grid-template-columns:1fr;align-items:start}
  .split,.split--flip,.founder,.price-grid{grid-template-columns:1fr}
  .split--flip .split-copy{order:0}
  .split-visual .visual,.split-visual .visual--bleed{width:100%}
  .split-visual--shift{transform:none}
  .stats-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
  .stat:nth-child(4n){border-right:1px solid var(--border)}
  .stat:nth-child(2n){border-right:0}
  .founder-portrait{transform:none}
}
@media(max-width:768px){
  .section{padding-block:88px}
  .section--compact{padding-block:72px}
  .container{width:min(calc(100% - 40px),var(--container))}
  .hero-title{font-size:clamp(3.25rem,14vw,4.5rem)}
  .section-title{font-size:clamp(2.625rem,10vw,3.25rem)}
  .display{font-size:clamp(2.375rem,10vw,3.25rem)}
  .nav-links{display:none}
  .nav-inner>.btn{display:none}
  .nav-links.is-open{display:grid;position:absolute;top:80px;left:0;right:0;background:var(--bg-page);border-bottom:1px solid var(--border);padding:12px 24px;gap:2px}
  .nav-links.is-open a{display:block;padding:14px 0;border-bottom:1px solid var(--border-subtle)}
  .menu-button{display:block}
  .stats-grid{grid-template-columns:1fr}
  .stat,.stat:nth-child(2n){border-right:0}
  .video-chapters{grid-template-columns:1fr 1fr}
}
@media(prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{transition-duration:.01ms!important;animation-duration:.01ms!important}
  .reveal,.reveal-stagger>*{opacity:1;transform:none}
}

/* ---------- wave atmosphere (injected SVG, sits behind content) ---------- */
.wave-layer{position:absolute;left:0;right:0;bottom:0;height:min(62vh,620px);width:100%;pointer-events:none;z-index:0;overflow:hidden}
.wave-layer svg{width:100%;height:100%;display:block}
.wave-layer--tall{height:min(78vh,760px)}
.wave-layer--quiet{opacity:.5}
.section--dark .wave-layer{opacity:.6}
.has-wave>.container,.has-wave>.split,.has-wave>.founder,.has-wave>.price-grid{position:relative;z-index:1}
.hero-media{position:relative}
.hero-media .visual{width:102%;max-width:none;transform:translateX(1%)}
@media(max-width:1024px){.hero-media .visual{width:100%;transform:none}.wave-layer{height:44vh}}


/* ---------- promise: two methods + platform strip ---------- */
.promise-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(28px,4vw,64px);margin-top:clamp(48px,6vw,80px)}
.method{border-top:1px solid var(--border);padding-top:32px}
.method h3{margin:20px 0 10px;font:600 clamp(1.375rem,1.8vw,1.75rem)/1.2 var(--font-sans);letter-spacing:-.02em}
.method p{margin:0;color:var(--text-secondary);max-width:46ch}
.method .num{font:500 12px/1 var(--font-mono);letter-spacing:.16em;color:var(--text-tertiary)}
.method ul{list-style:none;margin:20px 0 0;padding:0;display:grid;gap:10px}
.method ul li{position:relative;padding-left:22px;font-size:15px;color:var(--text-secondary)}
.method ul li::before{content:"";position:absolute;left:0;top:.62em;width:8px;height:1px;background:var(--accent)}
.method .outcome{margin-top:22px;font-size:15px;font-weight:600;color:var(--text-primary)}
.platform-strip{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:1px;background:var(--border-subtle);border-top:1px solid var(--border);border-bottom:1px solid var(--border);margin-top:clamp(56px,7vw,90px)}
.platform-cell{display:flex;align-items:center;gap:12px;background:var(--bg-page);padding:22px 20px;font-size:15px;font-weight:600;letter-spacing:-.01em}
.platform-cell img{width:22px;height:22px;flex:0 0 22px}
.platform-cell span{color:var(--text-secondary);font-weight:500}
.platform-note{margin:18px 0 0;font-size:13px;color:var(--text-tertiary)}
@media(max-width:1024px){.promise-grid{grid-template-columns:1fr}.platform-strip{grid-template-columns:repeat(3,minmax(0,1fr))}}
@media(max-width:640px){.platform-strip{grid-template-columns:repeat(2,minmax(0,1fr))}}

/* ================= brief patterns ================= */
/* P1 · fit & qualification */
.fit-grid{display:grid;grid-template-columns:1fr 1px 1fr;gap:clamp(48px,6vw,90px);margin-top:72px;align-items:stretch}
.fit-divider{background:var(--border)}
.fit-item{display:grid;grid-template-columns:52px 1fr;gap:28px;align-items:center;min-height:82px}
.fit-icon{width:52px;height:52px;border-radius:50%;display:grid;place-items:center;border:1px solid var(--border);background:rgba(255,255,255,.55)}
.fit-icon img{width:21px;height:21px}
.fit-icon--accent{border-color:rgba(242,90,36,.35);background:var(--accent-soft)}
.fit-icon--accent img{filter:invert(42%) sepia(64%) saturate(2400%) hue-rotate(340deg) brightness(97%)}
.fit-item p{margin:0;font-size:17px;color:var(--text-secondary)}
.fit-wave{position:absolute;width:640px;right:-120px;top:-70px;opacity:.9;pointer-events:none}
.fit-close{margin-top:64px;padding-top:44px;border-top:1px solid var(--border);display:flex;flex-direction:column;align-items:center;gap:22px;text-align:center}
.fit-close p{margin:0;font-size:clamp(1.15rem,1.6vw,1.45rem);font-weight:500;letter-spacing:-.01em}
@media(max-width:900px){.fit-grid{grid-template-columns:1fr;gap:56px}.fit-divider{height:1px;width:100%}.fit-wave{display:none}}

/* P2 · full-stack overview (editorial cells, not cards) */
.dfy-hero{display:grid;grid-template-columns:.95fr 1.05fr;gap:80px;align-items:center}
.dfy-copy{max-width:620px}
.dfy-visual img{width:112%;max-width:none;transform:translateX(3%)}
.service-grid{margin-top:70px;border-top:1px solid var(--border);border-bottom:1px solid var(--border);display:grid;grid-template-columns:repeat(4,1fr)}
.service-item{display:grid;grid-template-columns:56px 1fr;gap:20px;padding:34px 32px}
.service-item:not(:nth-child(4n)){border-right:1px solid var(--border)}
.service-item:nth-child(-n+4){border-bottom:1px solid var(--border)}
.service-item .icon-shell{width:48px;height:48px}
.service-item h3{margin:0 0 8px;font:600 17px/1.25 var(--font-sans);letter-spacing:-.015em}
.service-item p{margin:0;font-size:14.5px;color:var(--text-secondary);line-height:1.5}
.result-strip{display:grid;grid-template-columns:repeat(4,1fr);padding-top:34px}
.result-strip .cell{padding:8px 28px;border-right:1px solid var(--border)}
.result-strip .cell:last-child{border-right:0}
.result-strip .cell:first-child{padding-left:0}
.result-strip .n{font:600 clamp(1.65rem,2.3vw,2.15rem)/1 var(--font-sans);letter-spacing:-.035em}
.result-strip .t{margin:10px 0 0;font-size:14px;color:var(--text-secondary)}
@media(max-width:1024px){.dfy-hero{grid-template-columns:1fr;gap:48px}.dfy-visual img{width:100%;transform:none}.service-grid{grid-template-columns:repeat(2,1fr)}.service-item{border-right:1px solid var(--border)!important;border-bottom:1px solid var(--border)}.service-item:nth-child(2n){border-right:0!important}.result-strip{grid-template-columns:repeat(2,1fr);gap:24px 0}.result-strip .cell:nth-child(2n){border-right:0}}
@media(max-width:640px){.service-grid{grid-template-columns:1fr}.service-item{border-right:0!important}.result-strip{grid-template-columns:1fr}.result-strip .cell{border-right:0;padding:16px 0;border-top:1px solid var(--border)}}

/* P5 · deliverable table upgrades */
.table-frame{margin-top:38px;overflow:hidden;border:1px solid var(--border);border-radius:18px;background:rgba(255,255,255,.62)}
.deliverable-table{width:100%;border-collapse:collapse;min-width:880px}
.deliverable-table th{font:500 11px/1 var(--font-mono);letter-spacing:.16em;text-transform:uppercase;color:var(--text-tertiary);text-align:left;padding:18px 22px;border-bottom:1px solid var(--border);background:transparent}
.deliverable-table td{padding:22px;border-bottom:1px solid var(--border);vertical-align:middle;font-size:14.5px;color:var(--text-secondary)}
.deliverable-table tbody tr{transition:background .2s ease}
.deliverable-table tbody tr:hover{background:rgba(0,0,0,.018)}
.deliverable-table .ws{display:flex;align-items:center;gap:14px;font-weight:600;color:var(--text-primary);font-size:15px}
.deliverable-table .ws .icon-shell{width:38px;height:38px;border-radius:11px;flex:0 0 38px}
.deliverable-table .ws .icon-shell img{width:17px;height:17px}
.deliverable-table .qty{white-space:nowrap;font:500 13px/1.5 var(--font-mono);color:var(--text-primary)}
.deliverables-list{display:grid;grid-template-columns:1fr 1fr;gap:6px 24px;list-style:none;margin:0;padding:0}
.deliverables-list li{font-size:13.5px;line-height:1.45}
.outcome-pill{display:inline-flex;align-items:center;gap:7px;background:var(--accent-soft);color:var(--accent);font:500 12.5px/1.3 var(--font-sans);padding:7px 13px;border-radius:var(--radius-pill);white-space:nowrap}
.outcome-pill img{width:13px;height:13px;filter:invert(42%) sepia(64%) saturate(2400%) hue-rotate(340deg) brightness(97%)}
.ops-strip{display:grid;grid-template-columns:repeat(4,1fr);margin-top:0;border:1px solid var(--border);border-top:0;border-radius:0 0 18px 18px;background:rgba(255,255,255,.62)}
.ops-strip .cell{padding:26px 22px;border-right:1px solid var(--border)}
.ops-strip .cell:last-child{border-right:0}
.ops-strip .n{font:600 26px/1 var(--font-sans);letter-spacing:-.03em}
.ops-strip .t{margin:8px 0 0;font-size:13px;color:var(--text-secondary)}
@media(max-width:1024px){.ops-strip{grid-template-columns:1fr 1fr}.ops-strip .cell:nth-child(2n){border-right:0}.ops-strip .cell:nth-child(-n+2){border-bottom:1px solid var(--border)}}

/* P6 · feature walk */
.feature-steps{display:grid;grid-template-columns:repeat(4,1fr);margin-top:48px;border-top:1px solid var(--border)}
.feature-step{position:relative;display:grid;grid-template-columns:40px 1fr;gap:16px;align-items:center;padding:26px 20px 26px 0;text-align:left;background:none;border:0;cursor:pointer;font:inherit}
.feature-step .dot{width:40px;height:40px;border-radius:50%;border:1px solid var(--border);display:grid;place-items:center;font:500 13px/1 var(--font-mono);color:var(--text-tertiary);background:rgba(255,255,255,.55);transition:all .3s var(--ease-premium)}
.feature-step strong{display:block;font-size:16px;font-weight:600;letter-spacing:-.015em;color:var(--text-tertiary);transition:color .3s ease}
.feature-step span{display:block;font-size:13px;color:var(--text-tertiary);margin-top:3px}
.feature-step.is-active .dot{background:var(--text-primary);border-color:var(--text-primary);color:#fff}
.feature-step.is-active strong{color:var(--text-primary)}
.feature-stage{position:relative;width:100%;margin-top:56px;overflow:hidden}
.feature-stage::before{content:"";position:absolute;inset:0;pointer-events:none;z-index:5;background:linear-gradient(90deg,var(--bg-page) 0%,transparent 16%,transparent 84%,var(--bg-page) 100%)}
.feature-screen{width:min(780px,62vw);margin-inline:auto;position:relative;z-index:2}
.feature-screen img{width:100%;border-radius:var(--radius-lg);border:1px solid var(--border-subtle);box-shadow:var(--shadow-soft)}
.feature-prev,.feature-next{position:absolute;top:50%;width:520px;opacity:.32;filter:blur(.2px);transform:translateY(-50%)}
.feature-prev{right:calc(50% + 330px)}
.feature-next{left:calc(50% + 330px)}
.feature-caption{text-align:center;margin-top:36px}
.feature-caption h3{margin:0;font:600 22px/1.25 var(--font-sans);letter-spacing:-.02em}
.feature-caption p{margin:10px auto 0;max-width:56ch;color:var(--text-secondary)}
.feature-dots{display:flex;justify-content:center;gap:9px;margin-top:26px}
.feature-dots button{width:8px;height:8px;border-radius:50%;border:0;padding:0;cursor:pointer;background:var(--border);transition:all .25s ease}
.feature-dots button.is-active{background:var(--text-primary);width:22px;border-radius:4px}
.feature-fade{transition:opacity .45s var(--ease-premium),transform .45s var(--ease-premium)}
.feature-fade.is-out{opacity:0;transform:translateX(24px)}
@media(max-width:900px){.feature-steps{grid-template-columns:1fr 1fr}.feature-prev,.feature-next{display:none}.feature-screen{width:100%}}

/* P7 · results split + dashboard mock */
.results-grid{display:grid;grid-template-columns:5fr 7fr;gap:80px;align-items:start}
.result-item{display:grid;grid-template-columns:60px minmax(0,1fr) auto;gap:24px;align-items:start;padding:22px 0 28px;position:relative}
.result-item + .result-item::before{content:"";position:absolute;left:29px;top:-8px;width:1px;height:22px;background:var(--border)}
.result-item .icon-shell{width:56px;height:56px;border-radius:16px}
.result-item h3{margin:0 0 6px;font:600 18px/1.25 var(--font-sans);letter-spacing:-.015em}
.result-item p{margin:0;font-size:14.5px;color:var(--text-secondary);max-width:36ch}
.metric-badge{font:600 14px/1 var(--font-sans);letter-spacing:-.01em;padding:9px 14px;border-radius:var(--radius-pill);background:rgba(20,22,26,.05);color:var(--text-primary);white-space:nowrap}
.metric-badge--soft{background:var(--accent-soft);color:var(--accent)}
.metric-badge--mint{background:rgba(34,160,107,.1);color:#1c7a52}
.results-dashboard{border:1px solid var(--border);border-radius:20px;background:rgba(255,255,255,.8);box-shadow:0 35px 90px rgba(0,0,0,.06);overflow:hidden;transform:perspective(1600px) rotateY(-1.25deg)}
.rd-shell{display:grid;grid-template-columns:150px 1fr;min-height:420px}
.rd-side{background:#f4f3ef;border-right:1px solid var(--border);padding:22px 16px}
.rd-side .brand-row{display:flex;align-items:center;gap:8px;font:600 12px/1 var(--font-mono);letter-spacing:.12em;text-transform:uppercase;color:var(--text-tertiary);margin-bottom:22px}
.rd-side ul{list-style:none;margin:0;padding:0;display:grid;gap:4px}
.rd-side li{font-size:12.5px;color:var(--text-tertiary);padding:8px 10px;border-radius:8px}
.rd-side li.on{background:rgba(255,255,255,.9);color:var(--text-primary);font-weight:600}
.rd-main{padding:24px}
.rd-head{display:flex;justify-content:space-between;align-items:center}
.rd-head h4{margin:0;font:600 15px/1 var(--font-sans)}
.rd-head span{font:400 11px/1 var(--font-mono);color:var(--text-tertiary)}
.rd-metrics{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin-top:18px}
.rd-metric{border:1px solid var(--border);border-radius:12px;padding:13px}
.rd-metric .k{font:400 10px/1 var(--font-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--text-tertiary)}
.rd-metric .v{margin-top:8px;font:600 21px/1 var(--font-sans);letter-spacing:-.03em}
.rd-chart{margin-top:16px;border:1px solid var(--border);border-radius:12px;padding:14px}
.rd-activity{margin-top:14px}
.rd-activity .row{display:grid;grid-template-columns:1fr auto;gap:12px;padding:9px 0;border-top:1px solid var(--border-subtle);font-size:12px;color:var(--text-secondary)}
.rd-activity .row b{color:var(--text-primary);font-weight:600}
.rd-activity .tag{font:500 10px/1 var(--font-mono);letter-spacing:.08em;text-transform:uppercase;padding:5px 8px;border-radius:999px;background:var(--accent-soft);color:var(--accent)}
.bottom-proof{margin-top:76px;padding-top:44px;border-top:1px solid var(--border);display:grid;grid-template-columns:repeat(3,1fr)}
.bottom-proof .cell{padding:6px 36px;border-right:1px solid var(--border)}
.bottom-proof .cell:first-child{padding-left:0}
.bottom-proof .cell:last-child{border-right:0}
.bottom-proof .icon-shell{margin-bottom:16px}
.bottom-proof .n{font:600 24px/1 var(--font-sans);letter-spacing:-.02em}
.bottom-proof .k{margin-top:8px;font:500 11px/1 var(--font-mono);letter-spacing:.14em;text-transform:uppercase;color:var(--text-tertiary)}
.bottom-proof p{margin:12px 0 0;font-size:14px;color:var(--text-secondary);max-width:34ch}
@media(max-width:1024px){.results-grid{grid-template-columns:1fr;gap:56px}.results-dashboard{transform:none}.bottom-proof{grid-template-columns:1fr;gap:32px}.bottom-proof .cell{border-right:0;padding:0}}
@media(max-width:640px){.rd-shell{grid-template-columns:1fr}.rd-side{display:none}.rd-metrics{grid-template-columns:1fr}.result-item{grid-template-columns:52px 1fr;gap:18px}.metric-badge{grid-column:2}}

/* P4 · founder overlap composition */
.founder-stage{position:relative;width:min(860px,70vw);margin:60px auto 0}
.founder-letter-panel{position:relative;z-index:2;padding:56px 70px 52px;border-radius:20px;border:1px solid var(--border);background:rgba(255,255,255,.78);box-shadow:var(--shadow-soft)}
.founder-card{position:absolute;left:-190px;top:40px;width:300px;z-index:3;border-radius:20px;border:1px solid var(--border-subtle);background:#fff;box-shadow:var(--shadow-soft);overflow:hidden}
.founder-card img{width:100%;display:block}
.founder-card .meta{padding:18px 20px 20px}
.founder-card .meta h3{margin:0;font:600 17px/1.2 var(--font-sans)}
.founder-card .meta p{margin:4px 0 0;font-size:13px;color:var(--text-tertiary)}
.founder-card .meta hr{border:0;border-top:1px solid var(--border-subtle);margin:14px 0}
.founder-card .meta ul{list-style:none;margin:0;padding:0;display:grid;gap:8px}
.founder-card .meta li{font-size:13px;color:var(--text-secondary);display:flex;align-items:center;gap:9px}
.founder-card .meta li img{width:14px;height:14px}
.founder-quote-bg{position:absolute;right:-180px;top:70px;width:280px;height:390px;border-radius:20px;background:rgba(235,238,245,.6);z-index:1;padding:34px 28px}
.founder-quote-bg p{font:400 1.35rem/1.25 var(--font-serif);color:var(--text-secondary)}
.letter-body p{font-size:18px;line-height:1.55;max-width:70ch;color:var(--text-secondary);margin:0 0 18px}
.founder-proof{margin-top:64px;display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.founder-proof .cell{border:1px solid var(--border-subtle);border-radius:16px;background:rgba(255,255,255,.55);padding:24px 26px;display:flex;gap:16px;align-items:center}
.founder-proof .n{font:600 18px/1.2 var(--font-sans);letter-spacing:-.015em}
.founder-proof .t{margin:5px 0 0;font-size:13px;color:var(--text-secondary)}
@media(max-width:1180px){.founder-card{left:-90px;width:250px}.founder-quote-bg{display:none}}
@media(max-width:900px){.founder-stage{width:100%;margin-top:36px}.founder-letter-panel{padding:32px 24px}.founder-card{position:static;width:100%;max-width:320px;margin-bottom:28px}.founder-quote-bg{display:none}.founder-proof{grid-template-columns:1fr}}


/* promise methods — structured, not raw text */
.method-top{display:flex;align-items:center;gap:14px;margin-bottom:20px}
.method-top .num{margin:0}
.method .outcome{margin-top:24px;padding-top:18px;border-top:1px solid var(--border);font-size:14.5px;color:var(--text-primary)}
.method .outcome b{color:var(--accent);font-weight:600;margin-right:8px;font-size:12px;letter-spacing:.12em;text-transform:uppercase}
.ba-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(28px,4vw,56px);margin-top:clamp(40px,5vw,64px)}
.ba-col{display:flex;flex-direction:column;gap:20px}
.ba-col img{width:100%;border-radius:var(--radius-lg);border:1px solid var(--border-subtle)}
.ba-col .x-list,.ba-col .check-list{margin-top:4px}
@media(max-width:860px){.ba-grid{grid-template-columns:1fr}}

/* ---------- forms: product UI ---------- */
.form-panel{background:rgba(255,255,255,.78);border:1px solid var(--border-subtle);border-radius:20px;box-shadow:var(--shadow-soft);padding:clamp(28px,3.5vw,44px)}
.form-panel h3{margin:0 0 6px;font:600 22px/1.2 var(--font-sans);letter-spacing:-.02em}
.form-panel .form-lede{margin:0 0 26px;color:var(--text-secondary);font-size:15px}
.form-row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.form-group{display:flex;flex-direction:column;gap:8px;margin-bottom:16px}
.form-group label{font-size:13px;font-weight:600;color:var(--text-primary)}
.form-group label .req{color:var(--accent)}
.input{min-height:54px;padding:0 16px;background:rgba(255,255,255,.68);border:1px solid var(--border);border-radius:12px;font:inherit;color:var(--text-primary)}
textarea.input{min-height:110px;padding:14px 16px;resize:vertical}
select.input{appearance:none;background-image:linear-gradient(45deg,transparent 50%,var(--text-tertiary) 50%),linear-gradient(135deg,var(--text-tertiary) 50%,transparent 50%);background-position:calc(100% - 22px) 24px,calc(100% - 16px) 24px;background-size:6px 6px;background-repeat:no-repeat}
.input:focus{outline:none;border-color:rgba(20,22,26,.3);box-shadow:0 0 0 3px rgba(20,22,26,.035)}
.input::placeholder{color:var(--text-tertiary)}
.cf-turnstile{margin:6px 0 18px}
.form-submit{width:100%;min-height:56px;border:0;border-radius:var(--radius-pill);background:var(--accent);color:#fff;font:600 16px/1 var(--font-sans);cursor:pointer;transition:transform .25s ease,box-shadow .25s ease}
.form-submit:hover{transform:translateY(-2px);box-shadow:0 14px 30px rgba(242,90,36,.28)}
.form-submit:disabled{cursor:not-allowed;opacity:.52;box-shadow:none;transform:none}
.form-verification{margin:12px 0 0;font-size:12.5px;line-height:1.45;color:var(--text-secondary);text-align:center}
.form-submit:not(:disabled) + .form-verification{display:none}
.form-note{margin:14px 0 0;font-size:12.5px;color:var(--text-tertiary);text-align:center}
.form-success{display:none;padding:18px;border-radius:12px;background:rgba(34,160,107,.09);color:#1c7a52;font-size:15px;text-align:center;margin-top:8px}
.form-panel.is-sent .form-success{display:block}
.form-panel.is-sent form{display:none}
.target-line{margin:4px 0 0;font:600 14px/1.3 var(--font-sans);color:var(--accent);letter-spacing:-.01em}
/* promise spacing tighten */
.promise-grid{margin-top:clamp(36px,4vw,56px)}
.platform-strip{margin-top:clamp(40px,5vw,64px)}
@media(max-width:640px){.form-row{grid-template-columns:1fr}}
.fit-x{font:600 22px/1 var(--font-sans);color:var(--accent)}
.platform-strip--built .platform-cell{grid-column:span 2}
@media(max-width:1024px){.platform-strip--built .platform-cell{grid-column:span 1}}
/* founder overlap: keep letter text clear of the portrait card */
@media(min-width:901px){
  .founder-letter-panel{padding:56px 70px 52px 150px}
  .founder-card{left:-215px;width:290px}
}

.tag{display:inline-flex;align-items:center;gap:7px}
tag img,.tag img{width:13px;height:13px;opacity:.75}

/* proof · case studies + company logos */
.case-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:22px}
.case-card{display:flex;flex-direction:column;gap:12px;padding:28px;border:1px solid var(--border-subtle);border-radius:18px;background:rgba(255,255,255,.78);box-shadow:var(--shadow-card);transition:transform .25s ease,box-shadow .25s ease}
.case-card:hover{transform:translateY(-3px);box-shadow:0 18px 44px rgba(20,20,20,.09)}
.case-card h3{margin:4px 0 0;font:600 18px/1.3 var(--font-sans);letter-spacing:-.015em}
.case-card p{margin:0;font-size:14.5px;color:var(--text-secondary);flex:1}
.case-link{font-size:14px;font-weight:600;color:var(--accent)}
.case-card:hover .case-link .arrow{transform:translateX(4px)}
.case-link .arrow{display:inline-block;transition:transform .25s ease}
.logo-wall-wrap{margin-top:clamp(56px,7vw,88px);padding-top:36px;border-top:1px solid var(--border)}
.logo-wall-label{margin:0 0 26px;font:500 11px/1.4 var(--font-mono);letter-spacing:.16em;text-transform:uppercase;color:var(--text-tertiary)}
.logo-wall{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;align-items:center;gap:26px 44px}
.logo-wall li{display:flex;align-items:center}
.logo-wall img{height:30px;width:auto;max-width:130px;object-fit:contain;filter:grayscale(1);opacity:.72;transition:filter .25s ease,opacity .25s ease}
.logo-wall li:hover img{filter:grayscale(0);opacity:1}
@media(max-width:1024px){.case-grid{grid-template-columns:1fr 1fr}}
@media(max-width:640px){.case-grid{grid-template-columns:1fr}.logo-wall img{height:24px}}

/* founder quote panel: readable, clear of the letter */
.founder-quote-bg{right:-250px;width:270px;height:auto;min-height:330px;padding:36px 30px;z-index:3;background:rgba(235,238,245,.92);border:1px solid var(--border-subtle)}
.founder-quote-bg p{color:#2a2e35;font:400 1.3rem/1.35 var(--font-serif)}

/* pen signature */
.founder-sig{font:400 2.3rem/1.2 'Homemade Apple','Segoe Script',cursive;color:var(--text-primary);letter-spacing:.01em}
@media(max-width:1180px){.founder-quote-bg{display:none}}

/* deliverable table · visual variant (mockup: icons, tags, outcome pills) */
.outcome-pill--mint{background:rgba(34,160,107,.12);color:#1c7a52}
.outcome-pill--mint img{filter:invert(45%) sepia(72%) saturate(420%) hue-rotate(107deg) brightness(92%)}
.outcome-pill--lav{background:rgba(53,72,254,.09);color:#3548FE}
.outcome-pill--lav img{filter:invert(24%) sepia(89%) saturate(2400%) hue-rotate(232deg) brightness(92%)}
.outcome-pill--peach{background:var(--accent-soft);color:var(--accent)}
.cell-chips{display:flex;flex-wrap:wrap;gap:6px;margin-top:8px}
.cell-chips span{display:inline-flex;align-items:center;gap:5px;font:500 11px/1 var(--font-mono);letter-spacing:.04em;color:var(--text-tertiary);background:rgba(20,22,26,.04);padding:5px 9px;border-radius:999px}
.cell-chips img{width:12px;height:12px;opacity:.8}
.deliverables-list{gap:8px 20px}
.deliverables-list li{font-size:13px;color:var(--text-secondary)}

/* promise methods: real cards */
.method{border:1px solid var(--border-subtle);border-radius:18px;background:rgba(255,255,255,.78);box-shadow:var(--shadow-card);padding:clamp(28px,3vw,38px);display:flex;flex-direction:column}
.method h3{margin:0 0 12px}
.method .outcome{margin-top:auto;padding-top:18px}
.method:hover{transform:translateY(-2px);box-shadow:0 18px 44px rgba(20,20,20,.08);transition:transform .25s ease,box-shadow .25s ease}

/* pricing: inbound / outbound groups */
.price-group-label{margin:22px 0 8px;font:500 11px/1 var(--font-mono);letter-spacing:.14em;text-transform:uppercase;color:var(--text-tertiary)}
.price-card .price-group-label + ul{margin:0 0 2px}
.tier-note{margin:8px 0 0;font-size:13px;color:var(--text-tertiary)}

/* journey chain + services pillars + 5-col stats */
.journey{display:flex;flex-wrap:wrap;align-items:center;gap:12px 14px;margin-top:48px;padding:30px 0;border-top:1px solid var(--border);border-bottom:1px solid var(--border)}
.journey>span{font:600 15px/1.3 var(--font-sans);letter-spacing:-.01em;color:var(--text-primary)}
.journey .j-arrow{color:var(--accent);font-weight:400;font-size:17px}
.pillar{border-top:1px solid var(--border);padding:26px 26px 26px 0}
.stats-grid--5{grid-template-columns:repeat(5,minmax(0,1fr))}
.stats-grid--5 .stat:nth-child(4n){border-right:1px solid var(--border)}
.stats-grid--5 .stat:nth-child(5n){border-right:0}
@media(max-width:1024px){.stats-grid--5{grid-template-columns:repeat(2,minmax(0,1fr))}.stats-grid--5 .stat:nth-child(5n){border-right:1px solid var(--border)}.stats-grid--5 .stat:nth-child(2n){border-right:0}}
@media(max-width:640px){.stats-grid--5{grid-template-columns:1fr}.stats-grid--5 .stat{border-right:0}}

/* text-first proportions: wider copy columns, calmer images */
.split{grid-template-columns:minmax(0,6fr) minmax(0,5fr);gap:clamp(36px,5vw,88px)}
.split--flip{grid-template-columns:minmax(0,5fr) minmax(0,6fr)}
.split-copy{max-width:720px}
.split-copy .section-title{max-width:26ch}
.split-visual .visual{width:100%}
.split-visual .visual--bleed{width:102%}
.hero-media .visual{width:94%;transform:none}
.ba-col img{width:88%}
.founder-letter-panel .letter-body p{max-width:74ch}
@media(max-width:1024px){.split,.split--flip{grid-template-columns:1fr}.ba-col img{width:100%}}

/* ============ proof evidence wall ============ */
.proof-heading-row{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:24px;align-items:end}
.proof-evidence{margin-top:56px;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1px;background:var(--border);border:1px solid var(--border);border-radius:22px;overflow:hidden}
.proof-card{position:relative;display:flex;flex-direction:column;min-height:330px;padding:34px 34px 30px;background:rgba(255,255,255,.5);color:inherit;transition:background .25s ease,transform .25s ease}
.proof-card:hover{background:rgba(255,255,255,.88)}
.proof-card-eyebrow{font:500 11px/1.5 var(--font-mono);letter-spacing:.18em;text-transform:uppercase;color:var(--text-tertiary);margin:0 0 18px}
.proof-card-arrow{position:absolute;top:28px;right:28px;opacity:0;transform:translate(-4px,4px);transition:.25s ease;color:var(--accent);font-size:19px;line-height:1}
.proof-card:hover .proof-card-arrow{opacity:1;transform:none}
.proof-foot{margin:auto 0 0;padding-top:18px;font-size:13.5px;color:var(--text-secondary)}
.proof-metrics{display:flex;flex-wrap:wrap;gap:22px 30px}
.proof-metric{display:grid;gap:6px}
.metric-value{font:600 clamp(2.3rem,3.2vw,3.4rem)/.9 var(--font-sans);letter-spacing:-.055em}
.metric-label{font-size:16px;color:var(--text-secondary)}
.proof-big{font:600 clamp(2.2rem,3vw,3.1rem)/1 var(--font-sans);letter-spacing:-.05em}
.proof-big em{font-style:normal;color:var(--accent)}
.proof-sub{margin:12px 0 0;font-size:15.5px;color:var(--text-secondary);max-width:30ch}
.split-proof{display:grid;grid-template-columns:1fr 1fr;gap:20px;align-items:center;flex:1}
/* serp mock */
.serp-mock{display:grid;gap:9px;padding:14px;border:1px solid var(--border);border-radius:12px;background:rgba(255,255,255,.7)}
.serp-top{display:flex;align-items:center;gap:8px;margin-bottom:2px}
.serp-g{font:700 13px/1 var(--font-sans);color:var(--text-tertiary)}
.serp-row{display:flex;align-items:center;gap:8px}
.serp-rank{width:12px;font:500 10px/1 var(--font-mono);color:var(--text-tertiary)}
.serp-bar{height:8px;border-radius:4px;background:#e5e3df}
.serp-bar.w9{width:88%}.serp-bar.w8{width:74%}.serp-bar.w7{width:62%}.serp-bar.w6{width:52%}.serp-bar.long{flex:1;height:7px}
.serp-row--win .serp-bar{background:var(--accent);opacity:.85}
.serp-tag{margin-left:auto;font:600 9px/1 var(--font-mono);color:var(--accent);background:var(--accent-soft);padding:4px 7px;border-radius:999px}
/* bar chart */
.ranking-chart{display:flex;align-items:end;gap:12px;height:130px;margin-top:22px;position:relative}
.ranking-chart span{width:24px;border-radius:5px 5px 0 0;background:#e5e3df;transform:scaleY(0);transform-origin:bottom;transition:transform .55s var(--ease-premium)}
.proof-evidence.is-in .ranking-chart span{transform:scaleY(1)}
.proof-evidence.is-in .ranking-chart span:nth-child(2){transition-delay:.08s}
.proof-evidence.is-in .ranking-chart span:nth-child(3){transition-delay:.16s}
.proof-evidence.is-in .ranking-chart span:nth-child(4){transition-delay:.24s}
.proof-evidence.is-in .ranking-chart span:nth-child(5){transition-delay:.32s}
.ranking-chart span.active{background:var(--accent)}
.rank-bubble{position:absolute;right:0;top:-4px;font:600 10px/1 var(--font-mono);color:var(--accent);background:var(--accent-soft);padding:5px 8px;border-radius:999px}
/* community mini panel */
.mini-panel{margin-top:18px;padding:16px;border:1px solid var(--border);border-radius:12px;background:rgba(255,255,255,.7);display:grid;gap:8px}
.mini-panel .mp-value{font:600 20px/1 var(--font-sans);letter-spacing:-.02em}
.mini-panel .mp-label{font-size:12px;color:var(--text-tertiary)}
.mini-panel svg{width:100%;height:56px;color:var(--accent)}
.chart-line{stroke-dasharray:640;stroke-dashoffset:640;transition:stroke-dashoffset 1.1s var(--ease-premium) .2s}
.proof-evidence.is-in .chart-line{stroke-dashoffset:0}
/* authority area chart */
.authority-chart{position:relative;margin-top:auto;padding-top:22px}
.authority-chart svg{width:100%;height:130px;display:block}
.authority-chart .area{fill:rgba(242,90,36,.08)}
.authority-chart .line{fill:none;stroke:var(--accent);stroke-width:3}
.authority-chart .pt{fill:var(--accent)}
.point-label{position:absolute;font:600 11px/1 var(--font-mono);color:var(--text-secondary)}
.point-label.start{left:0;bottom:6px}
.point-label.end{right:0;top:2px;color:var(--accent)}
/* linkedin mini post */
.li-mock{margin-top:18px;border:1px solid var(--border);border-radius:12px;background:rgba(255,255,255,.72);padding:14px;display:grid;gap:10px}
.li-mock-head{display:flex;align-items:center;gap:9px}
.li-mock-head img{width:18px;height:18px}
.li-mock-head strong{font-size:12.5px}
.li-mock-head span{margin-left:auto;font-size:10.5px;color:var(--text-tertiary)}
.li-line{height:7px;border-radius:4px;background:#e5e3df}
.li-line.w80{width:80%}.li-line.w60{width:60%}
.li-mock-foot{display:flex;gap:14px;font-size:10.5px;color:var(--text-tertiary)}
.li-mock-foot span{display:inline-flex;align-items:center;gap:5px}
.li-mock-foot img{width:12px;height:12px;opacity:.6}
/* operating surfaces */
.operating-surfaces{margin-top:34px;padding-top:28px;border-top:1px solid var(--border);display:grid;grid-template-columns:150px repeat(8,minmax(0,1fr));align-items:center}
.surface-heading{font:500 11px/1.5 var(--font-mono);letter-spacing:.18em;text-transform:uppercase;color:var(--text-tertiary)}
.surface-item{min-width:0;display:flex;align-items:center;gap:11px;padding:0 14px;min-height:62px;border-left:1px solid var(--border)}
.surface-item img{width:20px;height:20px;flex:0 0 20px;object-fit:contain}
.surface-item strong{display:block;font-size:13px;font-weight:600;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.surface-item span{display:block;font-size:11px;color:var(--text-tertiary)}
@media(max-width:1180px){.operating-surfaces{grid-template-columns:repeat(4,minmax(0,1fr))}.surface-heading{grid-column:1/-1;margin-bottom:10px}.surface-item:nth-child(5){border-left:0}}
@media(max-width:1050px){.proof-evidence{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media(max-width:700px){.proof-evidence{grid-template-columns:1fr}.proof-card{min-height:0}.split-proof{grid-template-columns:1fr}.operating-surfaces{display:flex;overflow-x:auto;scrollbar-width:none;border-top:1px solid var(--border)}.surface-item{border-left:0;padding:0 18px 0 0}.proof-heading-row{grid-template-columns:1fr}}

/* inbound process diagram */
.process-figure{max-width:880px;margin:clamp(40px,5vw,64px) auto 0}
.process-label{display:flex;align-items:center;gap:14px;margin:0 0 18px;font:500 11px/1 var(--font-mono);letter-spacing:.18em;text-transform:uppercase;color:var(--text-tertiary)}
.process-label::after{content:"";flex:1;height:1px;background:var(--border)}
.process-figure img{width:100%;height:auto;border-radius:var(--radius-lg);border:1px solid var(--border-subtle);background:#fff;display:block}
.process-figure figcaption{margin-top:14px;font-size:13px;line-height:1.55;color:var(--text-tertiary)}

/* pricing cards: a 13-track comparison grid, with calm, readable deltas */
.price-grid{grid-template-rows:auto auto repeat(6,auto) repeat(4,auto) auto;align-items:stretch;gap:22px}
.price-card{display:grid;grid-row:span 14;grid-template-rows:subgrid;gap:0;padding:0;border-radius:14px;box-shadow:0 8px 24px rgba(20,20,20,.045);overflow:hidden}
.price-card--featured{border-color:rgba(20,20,20,.22);box-shadow:0 12px 30px rgba(20,20,20,.075)}
.pc-row{padding-inline:clamp(21px,2.3vw,34px)}
.pc-head{padding-top:clamp(32px,3.6vw,50px)}
.pc-head h3{margin:0 0 7px;font-size:22px}
.pc-price{margin-top:22px}
.pc-price .price-big{margin:0 0 9px;gap:10px}
.price-risk{margin:0;color:var(--text-tertiary);font-size:12px;line-height:1.55}
.price-big .n{font-size:clamp(2.65rem,3.25vw,3.2rem)}
.price-big .u{font-size:14px;white-space:nowrap}
.price-big .u span{font-size:12.5px;line-height:1.45;white-space:nowrap}
.target-line{margin-top:5px}
.delta-chip{margin:13px 0 0;padding:6px 10px;font-size:9.5px}
.tier-note{margin:9px 0 0;line-height:1.45}
.pc-group{display:grid;grid-template-rows:subgrid;align-items:start;margin-top:34px}
.price-card>.pc-group:nth-child(3){grid-row:span 7}
.price-grid{grid-template-rows:auto auto repeat(7,auto) repeat(4,auto) auto}
.price-card>.pc-group:nth-child(4){grid-row:span 4}
.price-card .price-group-label{display:flex;align-items:center;gap:8px;margin:0 0 12px;font-size:10.5px}
.price-card .price-group-label img{width:16px;height:16px;opacity:.72}
.pc-group ul{display:contents}
.price-card ul li{display:grid;grid-template-columns:18px minmax(0,1fr) auto;gap:10px;align-items:start;padding:11px 0;font-size:14px;line-height:1.5;color:var(--text-secondary)}
.price-card ul li::before{display:none}
.price-card ul li>img{width:17px;height:17px;margin-top:2px;opacity:.68}
.pc-group li.is-empty{visibility:hidden;padding:8px 0;min-height:0}
.li-badge{align-self:center;margin-left:8px;padding:4px 7px;font:600 9px/1 var(--font-mono);letter-spacing:.08em;text-transform:uppercase;border-radius:999px;white-space:nowrap}
.badge-new{background:var(--accent-soft);color:var(--accent)}
.badge-same{background:transparent;color:var(--text-tertiary);border:1px solid var(--border)}
li.feat-new{padding-left:0;margin-left:0}
li.feat-new>img{filter:invert(42%) sepia(64%) saturate(2400%) hue-rotate(340deg) brightness(97%)}
li.feat-same,li.feat-same>img{opacity:.62}
.feature-combo{grid-template-columns:18px minmax(0,1fr)!important}
.feature-extra{grid-column:1/-1;display:grid;grid-template-columns:18px minmax(0,1fr);gap:10px;align-items:start;margin-top:2px;color:var(--text-secondary)}
.feature-extra>img{width:17px;height:17px;margin-top:2px;opacity:.68}
.feat-new .feature-extra>img{filter:invert(42%) sepia(64%) saturate(2400%) hue-rotate(340deg) brightness(97%)}
.pc-cta{align-self:end;margin-top:34px;padding-bottom:clamp(32px,3.6vw,50px)}
.pc-cta .btn{width:100%;justify-content:center;margin-top:0}
.pc-note{margin:0 0 20px;font-size:12.5px;line-height:1.5;font-style:italic;color:var(--text-tertiary)}
@media(max-width:1024px){
  .price-grid{grid-template-rows:none;gap:18px}
  .price-card{grid-row:auto;grid-template-rows:none}
  .price-card>.pc-group:nth-child(3),.price-card>.pc-group:nth-child(4){grid-row:auto}
  .pc-group{display:block;margin-top:26px}
  .pc-group ul{display:grid;gap:3px}
  .price-card ul li{grid-template-columns:18px minmax(0,1fr) auto}
  .pc-group li.is-empty{display:none}
  .pc-cta{margin-top:28px}
}
@media(max-width:560px){
  .price-big{flex-wrap:wrap}
  .price-big .u{white-space:normal}
  .price-big .u span{white-space:nowrap}
  .price-card ul li{font-size:13.5px}
  .li-badge{grid-column:2;justify-self:start;margin:5px 0 0}
  .feature-extra{grid-template-columns:18px minmax(0,1fr)}
  .feature-extra .li-badge{grid-column:2}
}

/* no accent spine on rows — badges + icons carry the delta */
li.feat-new{border-left:0;padding-left:0;margin-left:0}

/* ============ dark panel system ============ */
.dark-cta{width:min(calc(100% - 64px),1440px);margin:120px auto;background:#111214;color:#f7f6f3;border-radius:22px;overflow:hidden}
.dark-cta__inner{min-height:420px;display:grid;grid-template-columns:minmax(0,1.25fr) minmax(360px,.75fr);gap:clamp(64px,8vw,150px);align-items:center;padding:clamp(72px,7vw,110px) clamp(64px,7vw,110px)}
.dark-cta__eyebrow{margin:0 0 28px;font-size:12px;line-height:1;font-weight:500;letter-spacing:.19em;text-transform:uppercase;color:rgba(247,246,243,.66)}
.dark-cta__title{max-width:800px;margin:0;font:600 clamp(3.2rem,5vw,5.4rem)/.96 var(--font-sans);letter-spacing:-.052em;text-wrap:balance}
.dark-cta__title .accent-line{display:block;color:var(--accent)}
.dark-cta__title .muted-line{display:block;color:rgba(255,255,255,.58)}
.dark-cta__body{max-width:520px;margin:0 0 36px;font-size:clamp(1.1rem,1.4vw,1.35rem);line-height:1.5;letter-spacing:-.015em;color:rgba(247,246,243,.66)}
.dark-cta__actions{display:flex;flex-wrap:wrap;gap:18px;align-items:center}
.dark-cta__button{min-height:60px;display:inline-flex;align-items:center;justify-content:space-between;gap:34px;padding:0 28px;border-radius:10px;background:var(--accent);color:#111214;font-size:17px;font-weight:600;transition:transform .22s ease,background .22s ease}
.dark-cta__button:hover{transform:translateY(-2px);background:#ff6a35}
.dark-cta__button .arrow{font-size:22px;transition:transform .22s ease}
.dark-cta__button:hover .arrow{transform:translateX(4px)}
.dark-cta__secondary{color:#f7f6f3;font-size:15px;font-weight:500;border-bottom:1px solid rgba(255,255,255,.45);padding-bottom:4px}
.dark-cta__note{margin:24px 0 0;font-size:14px;line-height:1.5;color:rgba(247,246,243,.46)}
.dark-cta--compact .dark-cta__inner{min-height:300px;grid-template-columns:minmax(0,1fr) minmax(420px,.75fr);padding-block:68px}
.dark-cta--compact .dark-cta__title{font-size:clamp(2.6rem,4.2vw,4.2rem)}
.dark-cta__title .accent-inline{color:var(--accent)}

.dark-principle{width:min(calc(100% - 64px),1440px);margin:120px auto;border-radius:22px;background:#111214;color:#f7f6f3;padding:clamp(72px,7vw,110px) clamp(64px,7vw,110px)}
.dark-principle__eyebrow{margin:0 0 28px;font-size:12px;line-height:1;font-weight:500;letter-spacing:.19em;text-transform:uppercase;color:rgba(247,246,243,.66)}
.dark-principle h2{max-width:1000px;margin:0;font:600 clamp(2.8rem,4.4vw,4.6rem)/.98 var(--font-sans);letter-spacing:-.05em;text-wrap:balance}
.dark-principle h2 span{display:block;color:rgba(255,255,255,.58)}
.dark-principle__columns{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:48px;margin-top:64px}
.dark-principle__columns small{font:500 11px/1 var(--font-mono);letter-spacing:.18em;text-transform:uppercase;color:var(--accent)}
.dark-principle__columns h3{margin:14px 0 10px;font:600 22px/1.2 var(--font-sans);letter-spacing:-.02em}
.dark-principle__columns p{margin:0;color:rgba(247,246,243,.66);font-size:15px;line-height:1.55;max-width:34ch}

.dark-final{width:min(calc(100% - 64px),1440px);margin:0 auto 96px;border-radius:22px;background:#111214;color:#fff}
.dark-final__inner{min-height:540px;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;padding:90px 40px}
.dark-final__eyebrow{margin:0;font-size:12px;letter-spacing:.19em;text-transform:uppercase;color:rgba(255,255,255,.5)}
.dark-final h2{max-width:1000px;margin:22px 0 32px;font:600 clamp(3.2rem,6vw,5.8rem)/.94 var(--font-sans);letter-spacing:-.055em;text-wrap:balance}
.dark-final h2 span{display:block;margin-top:10px;color:rgba(255,255,255,.58)}
.dark-final p{max-width:620px;margin:0 0 38px;color:rgba(255,255,255,.62);font-size:19px;line-height:1.5}

@media(max-width:768px){
  .dark-cta{width:calc(100% - 32px);margin:72px auto;border-radius:16px}
  .dark-cta__inner{min-height:0;grid-template-columns:1fr;gap:42px;padding:58px 28px}
  .dark-cta__title{font-size:clamp(2.6rem,11vw,3.6rem)}
  .dark-cta__button{width:100%}
  .dark-principle{width:calc(100% - 32px);padding:56px 28px}
  .dark-principle__columns{grid-template-columns:1fr;gap:32px;margin-top:40px}
  .dark-final{width:calc(100% - 32px)}
  .dark-final__inner{min-height:0;padding:64px 28px}
}

/* work-behind-the-work band */
@media(max-width:768px){.work-list{grid-template-columns:1fr;gap:26px}}

 .pillar-ops{display:flex;flex-wrap:wrap;gap:8px 18px;margin:12px 0 0;font-size:12.5px;line-height:1.5;color:#8a8580}
.ops-chip{display:inline-flex;align-items:center;gap:6px;white-space:nowrap}
.ops-chip img{width:13px;height:13px;opacity:.7}
.lift-line{font:600 clamp(1.6rem,2.6vw,2.4rem)/1.2 var(--font-sans);letter-spacing:-.03em;margin:0 0 28px}
.lift-line span{color:#8a8580}

.cta-row{display:flex;gap:14px;margin-top:clamp(30px,4vw,48px)}

.dark-strip{background:var(--text-primary);border-radius:20px;margin:0 clamp(16px,3vw,40px)}
.dark-strip__inner{max-width:1200px;margin:0 auto;padding:26px clamp(24px,4vw,48px);display:flex;align-items:center;justify-content:space-between;gap:24px;flex-wrap:wrap}
.dark-strip__inner p{margin:0;font:600 clamp(1.1rem,1.8vw,1.45rem)/1.3 var(--font-sans);letter-spacing:-.02em;color:#fff}
.dark-strip__inner p span{color:rgba(255,255,255,.55)}
.cta-row--center{justify-content:center}
.vsl{padding:clamp(40px,6vw,72px) 0}
.vsl-frame{max-width:920px;margin:0 auto;aspect-ratio:16/9;background:var(--text-primary);border-radius:20px;overflow:hidden;box-shadow:0 30px 60px rgba(20,22,26,.18)}
.vsl-frame--fallback{aspect-ratio:auto;min-height:clamp(430px,40vw,520px)}
.vsl-frame video{width:100%;height:100%;object-fit:cover;display:block}
.vsl-frame video[hidden]{display:none}
.vsl-fallback{height:100%;padding:clamp(30px,5vw,72px);display:flex;flex-direction:column;align-items:flex-start;justify-content:center;background:var(--text-primary);color:#f7f6f3}
.vsl-fallback[hidden]{display:none}
.vsl-fallback .eyebrow{margin-bottom:22px;color:rgba(247,246,243,.72)}
.vsl-fallback .eyebrow-num{color:rgba(247,246,243,.6)}
.vsl-fallback .eyebrow-line{background:rgba(255,255,255,.25)}
.vsl-fallback h2{max-width:16ch;margin:0;font:600 clamp(2rem,3.6vw,3.25rem)/1 var(--font-sans);letter-spacing:-.045em}
.vsl-fallback ul{max-width:58ch;margin:24px 0 30px;padding:0;list-style:none;display:grid;gap:9px;color:rgba(247,246,243,.7);font-size:15px}
.vsl-fallback li{padding-left:18px;position:relative}.vsl-fallback li::before{content:"•";position:absolute;left:0;color:var(--accent)}
.hero-fit{margin:28px 0 -14px;max-width:54ch}.cta-credibility{align-self:center;max-width:25ch}
.early-proof{margin-top:clamp(52px,7vw,86px);padding-top:28px;border-top:1px solid var(--border)}
.early-proof .eyebrow{margin-bottom:24px}.early-proof__items{display:grid;grid-template-columns:repeat(3,minmax(0,1fr)) auto;align-items:center;gap:20px}.early-proof__items p{margin:0;padding-right:20px;border-right:1px solid var(--border)}.early-proof__items strong,.early-proof__items span{display:block}.early-proof__items strong{font-size:18px;letter-spacing:-.02em}.early-proof__items span{margin-top:5px;font-size:13px;color:var(--text-secondary)}
@media(max-width:768px){.dark-strip__inner{flex-direction:column;align-items:flex-start}}
@media(max-width:768px){
  .work-list{grid-template-columns:1fr;gap:34px}.early-proof__items{grid-template-columns:1fr;gap:16px}.early-proof__items p{padding:0 0 16px;border-right:0;border-bottom:1px solid var(--border)}.early-proof__items .btn{justify-self:start}
  .cta-credibility{width:100%;align-self:flex-start}.vsl-fallback h2{max-width:12ch}
  .table-frame{overflow:visible;border:0;background:transparent}.deliverable-table,.deliverable-table tbody,.deliverable-table tr,.deliverable-table td{display:block;width:100%;min-width:0}.deliverable-table colgroup,.deliverable-table thead{display:none}.deliverable-table tbody{display:grid;gap:14px}.deliverable-table tr{padding:20px;border:1px solid var(--border);border-radius:16px;background:rgba(255,255,255,.62)}.deliverable-table td{padding:0;border:0}.deliverable-table td:first-child{margin-bottom:12px}.deliverable-table td:nth-child(2){margin-bottom:14px;font-size:12px}.deliverable-table td:nth-child(2)::before{content:"Cadence · ";color:var(--text-tertiary);font:500 10px/1 var(--font-mono);letter-spacing:.12em;text-transform:uppercase}.deliverable-table td:nth-child(3){padding-top:14px;border-top:1px solid var(--border)}.deliverable-table td:nth-child(4){margin-top:16px}.deliverables-list{grid-template-columns:1fr;gap:7px}.outcome-pill{white-space:normal}
}

.ladder{padding:clamp(28px,4vw,48px) 0}
.ladder__inner{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:14px}
.ladder__step{background:#fff;border:1px solid var(--border);border-radius:16px;padding:22px 20px}
.ladder__step .n{margin:0 0 8px;font-size:12px;letter-spacing:.12em;color:#8a8580}
.ladder__step h3{margin:0 0 6px;font:600 17px/1.25 var(--font-sans);letter-spacing:-.02em}
.ladder__step p{margin:0;font-size:13.5px;line-height:1.55;color:#8a8580}
.ladder__step--end{background:var(--text-primary);border-color:var(--text-primary)}
.ladder__step--end .n{color:rgba(255,255,255,.5)}
.ladder__step--end h3{color:#fff}
.ladder__step--end p{color:rgba(255,255,255,.65)}
@media(max-width:900px){.ladder__inner{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media(max-width:560px){.ladder__inner{grid-template-columns:1fr}}

/* benefits & outcomes: site-native, restrained */
.bo{padding:clamp(70px,9vw,130px) 0 0}
.bo__eyebrow{margin:0 0 18px;font:600 11px/1 var(--font-mono,var(--font-sans));letter-spacing:.18em;text-transform:uppercase;color:#8a8580}
.bo__head{margin-bottom:52px}
.bo__top{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.bo__card{padding:30px 28px;border-radius:18px;border:1px solid var(--border-subtle);background:rgba(255,255,255,.78);transition:transform .24s ease,box-shadow .24s ease}
.bo__card:hover{transform:translateY(-3px);box-shadow:0 18px 50px rgba(0,0,0,.055)}
.bo__card h3{margin:0 0 10px;font:600 22px/1.15 var(--font-sans);letter-spacing:-.025em}
.bo__card p{margin:0;font-size:15px;line-height:1.55;color:var(--text-secondary)}
.bo__card p strong{color:var(--accent);font-weight:600}
.bo__label{margin:64px 0 24px;font:600 10.5px/1 var(--font-mono,var(--font-sans));letter-spacing:.18em;text-transform:uppercase;color:#8a8580}
.bo__list{display:grid;grid-template-columns:repeat(3,1fr);gap:30px 44px}
.bo__item{border-top:1px solid var(--border);padding-top:18px}
.bo__item h4{margin:0 0 8px;font:600 17px/1.2 var(--font-sans);letter-spacing:-.02em}
.bo__item p{margin:0;font-size:14px;line-height:1.6;color:var(--text-secondary)}
@media(max-width:1180px){.bo__top{grid-template-columns:repeat(2,1fr)}.bo__list{grid-template-columns:repeat(2,1fr)}}
@media(max-width:760px){.bo__top,.bo__list{grid-template-columns:1fr}}

/* fee comparison */
.fee-compare{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:clamp(36px,5vw,56px)}
.fee-compare__panel{padding:28px;border-radius:16px;border:1px solid var(--border-subtle);background:rgba(255,255,255,.78)}
.fee-compare__head{margin:0 0 14px;font:600 10.5px/1 var(--font-mono,var(--font-sans));letter-spacing:.18em;text-transform:uppercase;color:#8a8580}
.fee-compare__panel ul{list-style:none;margin:0;padding:0}
.fee-compare__panel li{display:flex;justify-content:space-between;gap:14px;padding:9px 0;border-top:1px solid var(--border-subtle);font-size:14.5px;color:var(--text-secondary)}
.fee-compare__panel li span{color:#8a8580;white-space:nowrap}
.fee-compare__total{margin:16px 0 0;font:600 20px/1.3 var(--font-sans);letter-spacing:-.02em}
.fee-compare__total span{display:block;font:400 13px/1.5 var(--font-sans);color:#8a8580}
.fee-compare__panel--us{background:var(--text-primary);border-color:var(--text-primary)}
.fee-compare__panel--us .fee-compare__head{color:rgba(255,255,255,.55)}
.fee-compare__panel--us li{color:#f7f6f3;border-top-color:rgba(255,255,255,.12)}
.fee-compare__panel--us li span{color:rgba(255,255,255,.55)}
.fee-compare__panel--us .fee-compare__total{color:#fff}
.fee-compare__panel--us .fee-compare__total span{color:rgba(255,255,255,.6)}
@media(max-width:768px){.fee-compare{grid-template-columns:1fr}}

.bo__list--wide{grid-template-columns:repeat(2,1fr)}
.bo__item h4{display:flex;align-items:center;gap:10px}
.bo__item h4 img{width:17px;height:17px;opacity:.72}
.combined__close{margin:64px 0 84px;font:600 clamp(1.9rem,3vw,2.8rem)/1.1 var(--font-sans);letter-spacing:-.035em}
.combined__close span{display:block;color:#8a8580}
@media(max-width:900px){.bo__list--wide{grid-template-columns:1fr}}


.book-panel__cal{margin-top:26px;height:700px;border-radius:18px;border:1px solid var(--border-subtle);background:#fff;overflow:hidden}
.book-panel__cal > div{width:100%;height:100%;overflow:auto}
@media(max-width:768px){.book-panel__cal{height:560px}}

.book-panel__title{margin:0 0 12px;font:600 clamp(1.7rem,2.6vw,2.4rem)/1.12 var(--font-sans);letter-spacing:-.03em}
.book-panel__note{margin:0;color:var(--text-secondary);font-size:15px;line-height:1.55}

.attrib-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px;margin-top:18px;max-width:940px}
.attrib-card{display:flex;flex-direction:column;position:relative;background:rgba(255,255,255,.78);border:1px solid var(--border-subtle);border-radius:14px;padding:22px 24px 20px}
.attrib-eyebrow{margin:0 0 10px;font:600 10px/1 var(--font-mono,var(--font-sans));letter-spacing:.16em;text-transform:uppercase;color:#8a8580}
.attrib-quote{margin:0 0 10px;font:600 16.5px/1.35 var(--font-sans);letter-spacing:-.02em}
.attrib-who{margin:0 0 14px;font-size:13.5px;line-height:1.55;color:var(--text-secondary)}
.attrib-src{margin:auto 0 0;padding-top:12px;border-top:1px solid var(--border-subtle);font-size:11.5px;color:var(--text-tertiary);display:flex;align-items:center;gap:6px}
.attrib-note{margin:16px 0 0;font-size:11.5px;line-height:1.55;color:var(--text-tertiary)}
.attrib-note a{color:inherit;text-decoration:underline;text-underline-offset:2px}
.attrib-src::before{content:"";display:inline-block;width:5px;height:5px;border-radius:50%;background:var(--accent);opacity:.75}
.attrib-src a{color:var(--text-secondary)}
.attrib-quote::before{content:"\201C";margin-left:-2px}
.attrib-quote::after{content:"\201D"}
@media(max-width:820px){.attrib-grid{grid-template-columns:1fr}}


.own-stack{margin-top:22px;display:grid;grid-template-columns:1.15fr 1fr;gap:26px;align-items:center;background:rgba(255,255,255,.6);border:1px solid var(--border-subtle);border-radius:16px;padding:30px 32px}
.own-stack__eyebrow{margin:0 0 10px;font:600 10px/1 var(--font-mono,var(--font-sans));letter-spacing:.16em;text-transform:uppercase;color:#8a8580}
.own-stack__copy h3{margin:0 0 10px;font:600 21px/1.2 var(--font-sans);letter-spacing:-.025em}
.own-stack__copy p{margin:0;font-size:14.5px;line-height:1.6;color:var(--text-secondary)}
.own-stack__data{display:grid;grid-template-columns:repeat(2,1fr);gap:12px}
.own-stack__data .cell{border-top:1px solid var(--border);padding-top:12px}
.own-stack__data .n{display:block;font:600 22px/1.1 var(--font-sans);letter-spacing:-.02em}
.own-stack__data .t{display:block;margin-top:4px;font-size:12.5px;line-height:1.4;color:#8a8580}
@media(max-width:900px){.own-stack{grid-template-columns:1fr}}